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SoftwareCEO > Resources > Software Industry White Papers
Software Industry White Papers

These free white papers, provided by SoftwareCEO's sponsors, offer industry-specific advice and insight for software business best practices.

Human Resources White Papers

Top HR Compliance Issues Facing Small Businesses (TriNet)

Why They Chose Integrated HR Outsourcing: A Look at Three Small Companies (TriNet)

 

International Focus White Papers

Global Organizations: An Analysis (Zinnov)

Intellectual Property Rights Protection in India: An Analysis (Zinnov)

Venturing Into China (SoftDatabase)

 

M&A and Financing White Papers

Every Software Company Owner Wants to Know: What's My Company Worth? (Financial Valuation Group)

 

Marketing and PR White Papers

Aligning Sales, Marketing, & Product (ZIGZAG Marketing)

Are You Getting Value for Your Analyst Relations Dollars? (Y2G Associates)

E-Meetings ROI Analysis: Premise Hosted vs. ASP Hosted (Linktivity)

FREE Tools to Audit Your Internet Marketing Fitness (SAVVY Internet Marketing)

Got Message? (Silicon Strategies Marketing)

Hot-Button Marketing: Make Your Marketing Investment Pay (MarCom Inc.)

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (Connect Direct)

Lead Recycling: A More Cost Effective Approach to Marketing Strategy for High-Technology Companies (Connect Direct)

Making Your Customer Success Stories Work for You: A Roadmap for Marketing and PR Managers (Compelling Cases)

The Role of High-Tech Product Management (Pragmatic Marketing)

Segmenting for Assault: Claiming an Established Market (Silicon Strategies Marketing)

Selling Empathy: The Power of Positioning and Branding (Silicon Strategies Marketing)

Seven Tips to Craft a Downloadable White Paper (WordBiz.com)

Six Secrets to a Winning Product Launch (Launch Clinic)

The State of the White Paper, 2004 (Gordon & Gordon)

Ten Reasons Traditional Business Intelligence Approaches Fail to Deliver Value (Izenda)

Top 10 High-Tech E-Mail Marketing Mistakes (Connect Direct)

 

Opertions and Legal White Papers

Contract Management: Control Value and Minimise Risks (Memba)

Leveraging Escrow Agreements to Safeguard Your Business from the Risks Associated With Software-as-a-Service (Iron Mountain)

Software as a Service: A Step-by-Step Guide to Starting Up a SaaS Operations (OpSource Inc.)

 

Pricing and Licensing White Papers

Build vs. Buy: The Hidden Costs of License Management (SafeNet)

Improving Customer Satisfaction by Improving Licensing Implementation Quality (Macrovision)

Unified Software Protection: Modern Strategies for Securing Software Revenue (SafeNet)

 

R&D and Quality White Papers

Developing Successful Software Documentation (Writing Assistance, Inc.)

Extraordinary Popular Delusions and the Madness of Crowds: Why Outsourcing Product Development to India can be a Recipe for Failure (Aditi Technologies)

How to Succeed in Outsourcing Application Development (Trigent)

Rewriting Existing Software - The Coming Wave (Aditi Technologies)

Sales and Distribution White Papers

Blame the Salesman (B46 Consulting)

Building and Managing High Performance Sales Teams (VentureFuel)

Developing Effective Software Demos (Autodemo)

Difficulty Selling Software to Sr. Executives and What Vendor CEOs can do for short-term results (Part 1) (Revenue Accelerators)

Effective Sales Presentations: Advancing the Software Sales Cycle (Hoffman Marketing Communications)

High End Technology Sales: Infatuation, Dating, Romance and Marriage (Silicon Strategies Marketing)

Rep-To-Rep Partnering: An Effective Lead Generation Strategy for New Customer Acquisition (CATANET ONE)

Straight Talk About ROI Sales Tools (Phormion Sales Tools)

The ROI on ROI (ROI4Sales)

Why Johnny (and Janie) Can't Sell (ROI4Sales)

Services and Support White Papers

The 10 Commandments of Selling Professional Services (Alexander Consulting)

The Evolution of Resource Management - Remaining Competitive in an Integrated World (QuickArrow)

Reinventing the Services Organization: 4 Paths to Greatness (Alexander Consulting)

Software Implementation Challenges and Solutions (intelera)

SSPA Research Report: Virtual On-Site Support (Expertcity)

You Need to Virtualize Your Support Staff (Bomgar Corporation)

 

Strategy and Leadership White Papers

Best Practice Principles for Market Leadership (AlphaBrand Strategies)

Identifying Inhibitors to Revenue and Value Growth (The ROBB Group)

Increasing Software Provider Profits through Effective Usage (Neochange, Inc.)

Lifecycles that Influence Revenue Balance (The ROBB Group)

Post Acqusition Paralysis: A Five Point Wellness Plan for High Technology Product Companies (ZIGZAG Marketing, Inc.)

Small Steps for Big Increases in Everyday Profits (Idea Quotient)

The Ten Pillars of Software-as-Services: A Buyer's Guide (Summit Strategies)

Utility Computing: A Hard Sell (Saugatuck Technology)

 

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