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SoftwareCEO > Topics, Software Specific Resources
Topics

On these pages, you'll find links to software-industry specific news resources, and expert advice.

Human Resources

Compensation, recruiting, hiring, retention, measurement, and other HR topics. Click here.

International

Global expansion: Taking your software into world markets outside your own country. Click here.

M&A and Financing

Funding and exit strategies: Software M&A, IPOs, valuations, investors, stock issues. Click here.

Marketing and PR

Acquiring leads: Research, branding, ads, PR, direct mail, trade shows, Web promo, etc. Click here.

Operations and Legal

Accounting, legal, administration, and infrastructure issues of the software business. Click here.

Pricing and Licensing

Price strategies, volume discounts, OEM deals, copy protection, upgrades, ASPs, more. Click here.

R&D and Quality

R&D, engineering, QA, documentation, code control, and other tech-related concerns. Click here.

Sales and Distribution

Turning leads into deals: Direct and channel sales, distribution, quotas, commissions, etc. Click here.

Services and Support

Installation, implementation, customization, technical support, training, and consulting. Click here.

Strategy and Leadership

Business strategy and planning, organization, leadership, and executive coaching. Click here.

 

Software University

Next Seminar

Sales Myth vs. Reality:
22 Truths about the Undone Deal


Instructor:
Kristin Zhivago
, Zhivago Marketing Partners


May 15, 2008
9am Pacific, noon Eastern


This class will cover:

  • How to eliminate the 7 Salesperson Sales-Stoppers
  • 5 selling mistakes that software CEOs always make
  • 5 tips to transform your selling process from “blind pitch” to “guided buy”
  • Why classic selling methods aren't working anymore
  • How to make customers WANT to buy from you by optimizing their “buying” and “using” experiences
  • How you can identify their “experience expectations”
  • How to build a buying process map for your product... your “roadmap to revenue”
  • How you can avoid the pitfalls of real-world buying processes - from the buyer's perspective

... and much, much more.

Find out what buyers want - and how they want to buy it from you - before spinning your wheels in another sales call.
Register today...

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