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For: www.softwareceo.com, 1768 2nd Street, Florence, OR 97439.
Contact: Bruce Hadley, 630-678-8442, or e-mail.
FOR IMMEDIATE RELEASE
www.softwareceo.com Announces 2003 Seminar Series for Software
Executives; Software University Covers the Entire Curriculum
of Running a Software Company
Florence, OR, October 29, 2002 - www.softwareceo.com, a portal
for software industry executives, announces their new Software
University, a year-long series of online seminars that covers an
extensive range of topics of interest to software executives.
Top experts in the software industry will share their knowledge
in these interactive 90-minute sessions. Speakers include:
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• Stowe Boyd, Ikimbo
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• Steve Kraner, Topline Solutions
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• Bobbi Fischer, Fischer Communications
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• Richard Miles, Re:Launch
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• Jim Foxworthy, Pragmatic Marketing
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• Bruce Milne, Corum Group
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• Colleen Francis, Engage Selling
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• Joe Morgan, Proven Sales Engineering
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• Mark Gardner, Sales Foresight
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• Michael Nick, VMC
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• Jim Geisman, Marketshare
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• Bill Rose, SSPA
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• Sarah Gerdes, BMG
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• Don Rosenberg, Stromian Technologies
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• Susan Haumeder, The Third Bridge
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• Barry Shamis, Selecting Winners
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Among the Software University faculty are authors, software executives,
association leaders, and industry consultants and practitioners.
Collectively, they represent many hundreds of hours of software-specific
experience.
Attendance at each session will be capped at 100 to ensure that
each executive has the opportunity to have all of his or her questions
addressed during the intensive question and answer session following
each seminar.
Two seminars will be held each month on topics such as software
sales and telesales, mergers and acquisitions, negotiating OEM
agreements, establishing partnerships, launching new products,
working with the media, recruiting and hiring, and pricing software.
The seminars scheduled for January and February are:
January 16, 2003
Bruce Milne, Corum Group
"Software/IT M&A in 2002: What to Expect for 2003, and How to Position
Your Company for Maximum Value"
January 30, 2003
Steve Kraner, Topline Solutions Inc.
"Building the Case for Now: How to Get Your Software to the Top of the CFO's
List"
February 13, 2003
Joe Morgan, Proven Sales Engineering
"How to Team-Sell with SEs (Hint: They're Not Just Your Sidekicks)"
February 20, 2003
Stowe Boyd, Ikimbo
"Analyst Relations: An Insider's View of the Economics, Strategy, and Protocols
of Influence"
All seminars will be conducted over the Internet, allowing executives
to fit the courses more easily into a busy schedule and to avoid
the cost and hassles of travel. To aid in planning, the entire
schedule for 2003 is available at http://www.softwareceo.com/seminars.
"Over the past year, I've had many discussions with software
industry executives to discover what topics interest them most," says
Bruce Hadley, founder of www.softwareceo.com. "Each seminar
in our Software University has been carefully chosen to address
a key concern of these business leaders. Together, the seminars
provide a complete education in how to run a software company."
The seminars cost $295 each. SoftwareCEO members receive a $100
discount, and CEO's Circle members pay only $95.
About www.softwareceo.com
www.softwareceo.com is a portal for chief executives, vice presidents and managers
of software companies. The site offers business advice, discussion forums,
research, news, online seminars, and links to software-specific resources.
Site members also have access to file downloads, proprietary data, and thousands
of dollars in exclusive buyers' club discounts. More information is available
at http://www.softwareceo.com.
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