For: www.softwareceo.com, 1768 2nd Street, Florence, OR 97439.
Contact: Bruce Hadley, 630-678-8442, or e-mail.

FOR IMMEDIATE RELEASE

www.softwareceo.com Launches CEO's Circle, an Exclusive Forum
for C-level Executives of Software Companies

Florence, OR, September 24, 2002 - www.softwareceo.com, a portal for software industry executives, announces the launch of the CEO's Circle, a new level of membership open exclusively to CEOs and other C-level executives of software firms with at least $1 million in annual revenues or $2 million in venture funding.

CEO's Circle members receive:

• Access to the private, password-protected, CEOs-only online discussion forum.

• Direct access to other members of the CEO's Circle via e-mail, telephone, and Web-hosted meetings.

• An "outsource Shortlist" service, which provides recommendations for consultants and outside vendors; www.softwareceo.com does not accept payment from outsourcers for this service, so referrals are neutral and unbiased.

• A 10MB password-protected storage space on www.softwareceo.com servers for project work, document review, and file sharing.

• A personalized e-mail address alias (e.g., johndoe@www.softwareceo.com), which many executives find useful for protecting their privacy.

• Higher discounts on certain SoftwareCEO products and events.

In addition, CEO's Circle members have access to the same general discussion forums, download library, industry-specific links, and discounts on third-party products and services as other SoftwareCEO members.

"A number of our members have told us that they particularly value the opportunity to network with top-level executives from other software firms," says www.softwareceo.com founder Bruce Hadley. "Through the CEO's Circle they can tap into the experience of other successful leaders in the same industry and hear advice they can't get anywhere else."

The annual membership fee for the CEO's Circle is $995. However, a $500 discount is in effect until October 31, 2002. Until that date, CEOs whose membership is approved pay only $495.

About www.softwareceo.com
www.softwareceo.com is a portal for chief executives, vice presidents and managers of software companies. The site offers business advice, discussion forums, research, news, online seminars, and links to software-specific resources. Site members also have access to file downloads, proprietary data, and thousands of dollars in exclusive buyers' club discounts. More information is available at www.softwareceo.com.

# # #