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For: www.softwareceo.com, 1815 S. Meyers Road, Suite 300
Oakbrook Terrace IL 60181
Contact: Dave Sommer, 630-678-8442, or e-mail.
FOR IMMEDIATE RELEASE
CompTIA SoftwareCEO Seminar Focuses on Optimizing Software Sales
OAKBROOK TERRACE, Ill., May 17, 2006 -
Optimizing software sales is the topic of the next online seminar
offered by CompTIA's SoftwareCEO, Page ONE for Software Executives,
the Computing Technology Industry Association announced today.
The 90-minute program, featuring noted software industry sales
and marketing guru Winton Churchill, is scheduled for 11 a.m. CDT
on Thursday, May 18, 2006. Churchill, a key player in the development
and growth of a number of successful software companies, will share
strategies on how to find quality leads that will shorten the software
sales cycle.
A recent Software CEO forum survey found that the biggest problem
with lead generation programs is the quality of the leads, identified
by 30.3 percent of the survey respondents. Other problems with
lead generation programs included a lack of leads (17.4 percent);
sales cycles that were too long (15.9 percent); changing priorities
of the sales prospect (9.1 percent; and the software company's
own complex positioning (9.1 percent).
"Many software companies are frustrated with their lead generation
efforts," said David Sommer, vice president, e-business and software
solutions, CompTIA, and publisher of SoftwareCEO. "In this program
Winton Churchill will identify the challenge in the lead generation
process and how to overcome them with proven tactics that turn
sales leads into revenue in an accelerated sales cycle."
Churchill was vice president of sales and marketing for Contact
International Corp., developers of ACT!, the leading sales contact
management software. He has held senior management, sales or marketing
positions at Apple Computer, Sun Microsystems, Gould, Oracle, Legato,
Spinnaker Software and Netfish (now Iona). He has provided consulting
advice and expertise for companies selling healthcare, banking,
consumer, industrial manufacturing, electronics, software, real
estate, aerospace, defense, intelligence and nonprofit sectors.
To register for this week's online seminar or for more information
please visit http://www.softwareceo.com/events/051806.php
About CompTIA and SoftwareCEO The Computing Technology
Industry Association (CompTIA) represents the business interests
of the information technology (IT) industry. For 24 years CompTIA
has provided research, networking and partnering opportunities
to its 20,000 member organizations in more than 100 countries worldwide.
CompTIA initiatives extend to areas such as convergence technologies,
electronic commerce, information security, IT services, public
policy, skills development, and software. CompTIA helps organizations
maximize the benefits they receive from their investments in technology;
and assists IT workers in obtaining the skills they need for productive
careers in technology. For more information, please visit: www.comptia.org.
CompTIA's SoftwareCEO is Page ONE for Software Executives providing
a complete information portal about software marketing, software
sales, software business, software pricing and financing, software
services and much more. More information is at www.softwareceo.com.
Contact: Steven Ostrowski
CompTIA
1 (630) 678 8468
sostrowski@comptia.org |
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