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For: www.softwareceo.com, 1768 2nd Street , Florence , OR 97439.
Contact: Bruce Hadley, 630-678-8442, hadley@www.softwareceo.com.
FOR IMMEDIATE RELEASE
SoftwareCEO Surveys Will Give Insight into Software Industry
Spending
Software sales executives can use survey data to clarify
their views on marketing and sales spending, and gain access
to other software industry execs' experience.
Florence, Oregon (PRWEB) May 4, 2005 - Leading internet software
portal SoftwareCEO is conducting surveys with participating site
members to determine software sales executives' experience with
marketing and sales spending.
The three benchmark surveys - Marketing Metrics, Operating Ratios,
and Sales Metrics - are offered to SoftwareCEO's paid Site Members.
Software execs are already using SoftwareCEO's Operating Ratios
Survey to measure their companies' current spending against other
private firms, and using this unique, proprietary data to plan
their future corporate budgets.
After sufficient data has been collected, the marketing and sales
benchmark surveys will provide more definitive drill-down detail
about which areas of those departments work - and which don't.
Software execs can view how they answered the 30+ questions in
each survey, and will have access to aggregate survey data.
Respondents will be able to see online and in a Microsoft Excel
download how others in the software industry answered questions
such as: "How do you set software sales quotas?", "What percent
of revenues do you spend on software marketing?" and, "What's the
cost of a qualified lead?".
Compiled results include means and medians from the combined surveys,
and are instantly updated with each new response to provide the
most accurate results.
To participate, software execs simply click one of the three survey
links located on the Benchmark Surveys page, accessed via the Site
Services tab in SoftwareCEO's top navigation bar. Each survey takes
no longer than 15 minutes to complete.
To find out more about SoftwareCEO's benchmark surveys log-on
to www.softwareceo.com.
About SoftwareCEO
www.softwareceo.com is a portal for chief executives, vice presidents and managers
of software companies. The site offers business advice, discussion forums,
research, news, online seminars, and links to software-specific resources.
Site members also have access to file downloads, proprietary data, and thousands
of dollars in exclusive buyers' club discounts. More information is available
at http://www.softwareceo.com.
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