For: www.softwareceo.com, 1768 2nd Street, Florence, OR 97439.
Contact: Bruce Hadley, 630-678-8442, or e-mail.

FOR IMMEDIATE RELEASE

www.softwareceo.com, Comprehensive New Resource Site for Software Entrepreneurs, Offers Industry Execs Unprecedented Collection of Highly-Targeted Tools

Florence, OR, January 15, 2002 - Until now, a harried software entrepreneur would need a humongous collection of bookmarks to satisfy the informational needs that come up in a typical week: How do I figure out what my company is worth? What upcoming conferences cover ROI or usability? Which industry trends should I know about? Help - I need a beta site agreement today! www.softwareceo.com, which launches this week at http://www.softwareceo.com, meets all those needs and many more with a cornucopia of carefully selected links, news headlines, discounted products, templates and discussion forums.

"www.softwareceo.com covers issues from hiring, human resources and financing to R&D, licensing and sales and marketing, all geared to software manufacturing and distribution," says www.softwareceo.com founder Bruce Hadley, a 20-plus-year veteran of the industry. "Unlike competing sites that provide links to anyone who asks, we link only to solid, high-quality free resources or tools specific to software. You might be the world's expert on patents, but only if you offer free instructional material specifically on software patents do you get a link from www.softwareceo.com."

People eager for software success can choose one of four levels of benefits from this new industry portal. Hundreds of categorized, screened links, today's software news stories, listings of upcoming events and profiles of industry hotshots are available free to the casual visitor. Someone who registers, which is free, can participate in the site's discussion forums. By becoming a Site Member, which costs $195/year ($95 for the first 500 signups), someone gains access to an invaluable download library and more than $2,500 in discounts on third-party products and services for software entrepreneurs.

The final level of membership, the CEO's Circle, is limited to 50 members at $3,495 ($2,495 for charter CEOs) and includes up to 20 hours of phone or e-mail consulting advice from Bruce Hadley, topical conference call sessions with experts, commission-free vendor recommendations, a discount on on-site consulting, plus everything that Site Members receive.

Software entrepreneurs are already singing the new site's praises. "www.softwareceo.com has the best compilation of reference information for our business that I have seen," says Dick Werner, President of Shaker Computer and Management Services, Inc. Max Eveleth, Jr., Managing Partner of The Metanoic Group, echoes, "www.softwareceo.com is a great site!"

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