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Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.

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Reach software industry leaders and decision-makers by partnering with SoftwareCEO.com. Thousands of executive-level members visit the site often, to learn more about the industry and improve their software business.

GET INVOLVED
IN THE FORUMS
The Discussion Forums are a free PR resource. Just register and contribute your wisdom and experience, and visitors will likely seek you out to learn more. However, the forums cannot be used for posting ads, solicitations or promotional messages. These types of posts will be edited or deleted, and persistent offenders will be banned from the forums.
SHARE A
WHITE PAPER
On the free Industry White Papers page, users can access research and knowledge pertinent to the software industry. You may submit your PDF-format white paper to us for consideration. If your paper is added to the collection, you will receive a link back to your company's site. Please do not send marketing pieces. Send your whitepapers to our publisher, Robert Biddle.
SHARE A
USEFUL FILE
In the Downloads Library, site members can access dozens of useful files for their software business. If you have templates, plans or real-life examples of tools and techniques that have helped you succeed, please send it to us. Again, we will not except any advertisements or marketing materials. Send your files to our publisher, Robert Biddle.
OFFER OUR
MEMBERS
A DISCOUNT
Add your company to the Buyers' Club by offering site members a discount of at least 10 percent off your regular pricing. We direct all customers to you; they must go to your site to get more information or to place an order. For more information or to sign-up, read our Buyers' Club Checklist. We only accept listings that are relevant to the software industry.
TEACH AN
ONLINE CLASS
If you are a recognized expert in your field, we would like to extend the invitation to teach an online course through our Software University series. For more information, please contact us.
BECOME A
HOTSHOT
Professionals and vendors who offer specific skills in one or more of the nine content areas (as shown on the Topics page), can list their services as a SoftwareCEO Industry HOTSHOT. Listings start at $250 per year. If you would like to set up an account now, click here to submit your text.
ONE FINAL NOTE As noted in our Privacy Policy, we will never share our mail list or any individual subscriber information with anyone. We mail all third-party vendor lists.