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Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

How much marketing strategy is needed
How to keep your marketing tactics and budget spend inline – every time
How to hold marketing accountable to company objectives and targets

… and much, much more.

Membership and event info:

SoftwareCEO/CompTIA
1815 S Meyers Rd
Oakbrook Terrace, IL 60181 USA
tel: 630-678-8442
e-mail: Information

Ad sales and sponsorships:

SoftwareCEO/CompTIA
96 Ridge Street
Millis, MA 02054 USA
tel: 508-904-7691
e-mail: Leesa Themistocles

Editorial questions/suggestions:

SoftwareCEO/CompTIA
248 Water Street
Box 124
Thessalon, ON P0R 1L0 Canada
tel: 705-842-2428
e-mail: Gordon Graham

Customer service and support:

SoftwareCEO/CompTIA
1815 S Meyers Rd
Oakbrook Terrace, IL 60181 USA
tel: 630-678-8442
e-mail: Customer Support

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SoftwareCEO is the software industry's "Page One," with tips and tactics from best-practices software firms, plus discussion forums, news, links, and online seminars. Site Members also have access to file downloads, proprietary research, and thousands of dollars in exclusive Buyers' Club discounts.

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