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SoftwareCEO, an online resource for software executives and entrepreneurs, is published
by Bob Biddle. Bob has over 20 years of channel sales and marketing
experience for software products ranging from Quattro Pro to VideoDirector to Diskeeper. Bob has worked for
a number of software start-ups in a wide range of marketing, sales, and channel development roles. He joined
CompTIA to help build the Security Trustmark
program which establishes business level accreditations on security for solution providers. These initiatives
included interacting with leading software vendors and solution providers.
Bob today has overall site responsibility
for SoftwareCEO, which includes day-to-day management, newsletter publishing, event planning, marketing,
and new business development. Send your suggestions, comments, and feedback to Bob at rbiddle@softwareceo.com.
Prior to joining CompTIA, Bob was most recently VP Sales for a managed security vendor. |
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SoftwareCEO editor Gordon Graham has published close
to 1,000 magazine articles about technology, for everyone from accountants to woodworkers. He's
won 14 awards from the Society for Technical Communication and
served as president of the Professional Writers Association of Canada.
Unlike most journalists, Graham also has first-hand experience in the real world: He was VP marketing for
a wireless software/hardware vendor, where he helped build revenues from $250,000 to $14 million in three
years.
Graham is also an active mentor: He's taught technical and marketing writing at two universities, and given
dozens of workshops across North America, including well-attended seminars on white papers and case studies
through Software University. |
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A veteran of three startups, SoftwareCEO founder Bruce
Hadley spent 20+ years in software marketing, sales, and
operations. One of those companies went public, and the other
two were sold to much larger software firms. Before founding
SoftwareCEO, an online resource for software executives and
entrepreneurs, he was editor of one of the industry's leading
news and research publications. |