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Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

How much marketing strategy is needed
How to keep your marketing tactics and budget spend inline – every time
How to hold marketing accountable to company objectives and targets

… and much, much more.

SoftwareCEO Site Information

If you want to know more about the people behind SoftwareCEO, join the site, become a sponsor, or send a suggestion, here's where to start.

About Us
A bit of background about SoftwareCEO and its founder, along with full contact info, past press releases, and logos and blurbs.

Join Us
Here's a detailed matrix that explains the different levels of SoftwareCEO membership, including benefits, fees, and links to join.

Partner With Us
Want to get your message in front of the SoftwareCEO community? Start here. (We do not rent our mailing list — don't ask.)

Testimonials
Our readers, site members, and sponsors have given us some terrific praise; here's why they say you should get involved with SoftwareCEO.

Privacy and Legal
SoftwareCEO is committed to maintaining your trust. This page explains how we collect information from you and what we do with it.

Site Map
Just what you'd expect: A graphic layout of SoftwareCEO's different "regions," along with direct links to the key destinations.

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