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    <title>SoftwareCEO - Latest Downloads</title>
    <link>http://www.softwareceo.com?src=downloads_rss</link>
    <description>SoftwareCEO - Latest Downloads</description>
    <pubDate>Sun, 03 Mar 2013 17:00:32 GMT</pubDate>
    <webMaster>admin@softwareceo.com</webMaster>
    <generator>SoftwareCEO</generator>
    <ttl>60</ttl>
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    <item>
      <title>Bonus "SaaS Marketer Pro" Video</title>
      <link>http://www.softwareceo.com/download/45708/Bonus-SaaS-Marketer-Pro-Video/?src=downloads_rss</link>
      <description>Bonus "SaaS Marketer Pro" Video--Exclusive to SoftwareCEO Subscribers&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/45708/Bonus-SaaS-Marketer-Pro-Video/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Operations and Legal</category>
      <pubDate>Mon, 21 May 2012 20:02:18 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/45708/Bonus-SaaS-Marketer-Pro-Video/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/45708/Bonus-SaaS-Marketer-Pro-Video/?src=downloads_rss</guid>
    </item>
    <item>
      <title>Steve Kraner's "Ultimate Contract"</title>
      <link>http://www.softwareceo.com/download/45570/Steve-Kraner-s-Ultimate-Contract/?src=downloads_rss</link>
      <description>&lt;p&gt;As mentioned in SoftwareCEO article and interview "Software Sales Forecasts: Dump your Pressure-Cooker Swags for a System that Works" featuring software sales expert Steve Kraner.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/45570/Steve-Kraner-s-Ultimate-Contract/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Mon, 09 Apr 2012 17:39:14 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/45570/Steve-Kraner-s-Ultimate-Contract/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/45570/Steve-Kraner-s-Ultimate-Contract/?src=downloads_rss</guid>
    </item>
    <item>
      <title>Coverity Internal Case Study #2</title>
      <link>http://www.softwareceo.com/download/45525/Coverity-Internal-Case-Study-2/?src=downloads_rss</link>
      <description>&lt;p&gt;Internal case study by Coverity, as referenced in SoftwareCEO article "Software Testing: How to Clean Up Your Code Before It Goes Out the Door."&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/45525/Coverity-Internal-Case-Study-2/"&gt;[Read more]&lt;/div&gt;</description>
      <category>R&amp;amp;D and Quality</category>
      <pubDate>Tue, 27 Mar 2012 15:58:19 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/45525/Coverity-Internal-Case-Study-2/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/45525/Coverity-Internal-Case-Study-2/?src=downloads_rss</guid>
    </item>
    <item>
      <title>Coverity Internal Case Study #1</title>
      <link>http://www.softwareceo.com/download/45524/Coverity-Internal-Case-Study-1/?src=downloads_rss</link>
      <description>&lt;p&gt;Internal case study by Coverity, as referenced in SoftwareCEO article "Software Testing: How to Clean Up Your Code Before It Goes Out the Door."&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/45524/Coverity-Internal-Case-Study-1/"&gt;[Read more]&lt;/div&gt;</description>
      <category>R&amp;amp;D and Quality</category>
      <pubDate>Tue, 27 Mar 2012 15:57:26 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/45524/Coverity-Internal-Case-Study-1/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/45524/Coverity-Internal-Case-Study-1/?src=downloads_rss</guid>
    </item>
    <item>
      <title>Growth &amp; Exit Strategy (Tutorial)</title>
      <link>http://www.softwareceo.com/download/45453/Growth-Exit-Strategy-Tutorial/?src=downloads_rss</link>
      <description>&lt;p&gt;Internal tutorial document from Falcon Capital outlining the three steps you should take in creating an exit plan.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/45453/Growth-Exit-Strategy-Tutorial/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Strategy and Leadership</category>
      <pubDate>Tue, 13 Mar 2012 17:15:18 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/45453/Growth-Exit-Strategy-Tutorial/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/45453/Growth-Exit-Strategy-Tutorial/?src=downloads_rss</guid>
    </item>
    <item>
      <title>Sell Side Process and Examples</title>
      <link>http://www.softwareceo.com/download/45452/Sell-Side-Process-and-Examples/?src=downloads_rss</link>
      <description>&lt;p&gt;Falcon Capital Partners' internal document, loaded with details to help the company selling process.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/45452/Sell-Side-Process-and-Examples/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Strategy and Leadership</category>
      <pubDate>Tue, 13 Mar 2012 16:59:56 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/45452/Sell-Side-Process-and-Examples/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/45452/Sell-Side-Process-and-Examples/?src=downloads_rss</guid>
    </item>
    <item>
      <title>SoftwareCEO Webinar: Ripping Your Competitor's Product to Shreds</title>
      <link>http://www.softwareceo.com/download/43699/SoftwareCEO-Webinar-Ripping-Your-Competitor-s-Product-to-Shreds/?src=downloads_rss</link>
      <description>Webinar presented by Cascade Insights on 10/26/2011.&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/43699/SoftwareCEO-Webinar-Ripping-Your-Competitor-s-Product-to-Shreds/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Strategy and Leadership</category>
      <pubDate>Wed, 26 Oct 2011 19:26:23 GMT</pubDate>
      <author>seanacampbell</author>
      <comments>http://www.softwareceo.com/download/43699/SoftwareCEO-Webinar-Ripping-Your-Competitor-s-Product-to-Shreds/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/43699/SoftwareCEO-Webinar-Ripping-Your-Competitor-s-Product-to-Shreds/?src=downloads_rss</guid>
    </item>
    <item>
      <title>SoftwareCEO Webinar: Migrating your application to SaaS: What you need to know.</title>
      <link>http://www.softwareceo.com/download/43637/SoftwareCEO-Webinar-Migrating-your-application-to-SaaS-What-you-need-to-know./?src=downloads_rss</link>
      <description>Audio and slide presentation of 9/28/2011 SoftwareCEO Webinar "Migrating Your Application to SaaS: What You Need to Know," given by Paul Guirata of Catalyst Resources.&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/43637/SoftwareCEO-Webinar-Migrating-your-application-to-SaaS-What-you-need-to-know./"&gt;[Read more]&lt;/div&gt;</description>
      <category>Strategy and Leadership</category>
      <pubDate>Mon, 03 Oct 2011 20:15:00 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/43637/SoftwareCEO-Webinar-Migrating-your-application-to-SaaS-What-you-need-to-know./#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/43637/SoftwareCEO-Webinar-Migrating-your-application-to-SaaS-What-you-need-to-know./?src=downloads_rss</guid>
    </item>
    <item>
      <title>Deversus Ad Success Variations by Title</title>
      <link>http://www.softwareceo.com/download/43454/Deversus-Ad-Success-Variations-by-Title/?src=downloads_rss</link>
      <description>&lt;p&gt;As seen in "Deversus CEO Tips," this spreadsheet shows success rates (in terms of ad performance metrics) of an advertisement with various titles.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/43454/Deversus-Ad-Success-Variations-by-Title/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Tue, 02 Aug 2011 16:34:07 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/43454/Deversus-Ad-Success-Variations-by-Title/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/43454/Deversus-Ad-Success-Variations-by-Title/?src=downloads_rss</guid>
    </item>
    <item>
      <title>Successful Craigslist Marketing Ad by Deversus</title>
      <link>http://www.softwareceo.com/download/43453/Successful-Craigslist-Marketing-Ad-by-Deversus/?src=downloads_rss</link>
      <description>&lt;p&gt;This is a Craigslist ad, created by custom software development firm Deversus, which was used to successfully acquire new sales leads.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/43453/Successful-Craigslist-Marketing-Ad-by-Deversus/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Tue, 02 Aug 2011 16:34:03 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/43453/Successful-Craigslist-Marketing-Ad-by-Deversus/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/43453/Successful-Craigslist-Marketing-Ad-by-Deversus/?src=downloads_rss</guid>
    </item>
    <item>
      <title>2010 Key Trends in Software Pricing and Licensing Survey</title>
      <link>http://www.softwareceo.com/download/42138/2010-Key-Trends-in-Software-Pricing-and-Licensing-Survey/?src=downloads_rss</link>
      <description>&lt;p&gt;Read this survey, sponsored by Flexera, to uncover key trends in software pricing and licensing in 2010.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/42138/2010-Key-Trends-in-Software-Pricing-and-Licensing-Survey/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Strategy and Leadership</category>
      <pubDate>Mon, 20 Jun 2011 20:49:35 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/42138/2010-Key-Trends-in-Software-Pricing-and-Licensing-Survey/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/42138/2010-Key-Trends-in-Software-Pricing-and-Licensing-Survey/?src=downloads_rss</guid>
    </item>
    <item>
      <title>SoftwareCEO Webinar: Revenue &amp; the Cloud: How to Meet Customer Expectations</title>
      <link>http://www.softwareceo.com/download/42114/SoftwareCEO-Webinar-Revenue-the-Cloud-How-to-Meet-Customer-Expectations/?src=downloads_rss</link>
      <description>Mid-sized software app companies are being forced into the cloud by customers - and competitors... Kristin talks about moving logically to a revenue-increasing and customer-pleasing outcome in this webinar.&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/42114/SoftwareCEO-Webinar-Revenue-the-Cloud-How-to-Meet-Customer-Expectations/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Wed, 08 Jun 2011 21:37:33 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/42114/SoftwareCEO-Webinar-Revenue-the-Cloud-How-to-Meet-Customer-Expectations/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/42114/SoftwareCEO-Webinar-Revenue-the-Cloud-How-to-Meet-Customer-Expectations/?src=downloads_rss</guid>
    </item>
    <item>
      <title>SoftwareCEO Webinar: How to Sell The Way Your Customers Want to Buy</title>
      <link>http://www.softwareceo.com/download/41269/SoftwareCEO-Webinar-How-to-Sell-The-Way-Your-Customers-Want-to-Buy/?src=downloads_rss</link>
      <description>Audio presentation with slides from 03/30/2011's SoftwareCEO webinar, presented by revenue coach and author Kristin Zhivago--"How to Sell The Way Your Customers Want to Buy."&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/41269/SoftwareCEO-Webinar-How-to-Sell-The-Way-Your-Customers-Want-to-Buy/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Wed, 30 Mar 2011 22:02:09 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/41269/SoftwareCEO-Webinar-How-to-Sell-The-Way-Your-Customers-Want-to-Buy/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/41269/SoftwareCEO-Webinar-How-to-Sell-The-Way-Your-Customers-Want-to-Buy/?src=downloads_rss</guid>
    </item>
    <item>
      <title>PowerPoint Slides: How to Sell... The Way Your Customers Want to Buy</title>
      <link>http://www.softwareceo.com/download/41267/PowerPoint-Slides-How-to-Sell...-The-Way-Your-Customers-Want-to-Buy/?src=downloads_rss</link>
      <description>&lt;p&gt;PowerPoint slides from 03/30/2011's SoftwareCEO webinar, presented by revenue coach and author Kristin Zhivago--"How to Sell The Way Your Customers Want to Buy."&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/41267/PowerPoint-Slides-How-to-Sell...-The-Way-Your-Customers-Want-to-Buy/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Wed, 30 Mar 2011 22:02:06 GMT</pubDate>
      <author>Kristin Zhivago</author>
      <comments>http://www.softwareceo.com/download/41267/PowerPoint-Slides-How-to-Sell...-The-Way-Your-Customers-Want-to-Buy/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/41267/PowerPoint-Slides-How-to-Sell...-The-Way-Your-Customers-Want-to-Buy/?src=downloads_rss</guid>
    </item>
    <item>
      <title>SoftwareCEO Webinar: Accelerating Sales Through Competitive Analysis</title>
      <link>http://www.softwareceo.com/download/40977/SoftwareCEO-Webinar-Accelerating-Sales-Through-Competitive-Analysis/?src=downloads_rss</link>
      <description>Slides and audio presentation by Sean Campbell of Cascade Insights, presented in a SoftwareCEO webinar on 03/16/2011.&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/40977/SoftwareCEO-Webinar-Accelerating-Sales-Through-Competitive-Analysis/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Thu, 24 Mar 2011 19:11:48 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/40977/SoftwareCEO-Webinar-Accelerating-Sales-Through-Competitive-Analysis/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/40977/SoftwareCEO-Webinar-Accelerating-Sales-Through-Competitive-Analysis/?src=downloads_rss</guid>
    </item>
    <item>
      <title>CompTIA VAR Membership Benefits Description (PDF)</title>
      <link>http://www.softwareceo.com/download/40340/CompTIA-VAR-Membership-Benefits-Description-PDF/?src=downloads_rss</link>
      <description>&lt;p&gt;Detailed description of all the benefits CompTIA membership has to offer.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/40340/CompTIA-VAR-Membership-Benefits-Description-PDF/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Fri, 18 Feb 2011 20:09:46 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/40340/CompTIA-VAR-Membership-Benefits-Description-PDF/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/40340/CompTIA-VAR-Membership-Benefits-Description-PDF/?src=downloads_rss</guid>
    </item>
    <item>
      <title>100 Day Tactical Business Plan by 3CInteractive</title>
      <link>http://www.softwareceo.com/download/40329/100-Day-Tactical-Business-Plan-by-3CInteractive/?src=downloads_rss</link>
      <description>&lt;p&gt;Tactical 100 day business plan for leaders.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/40329/100-Day-Tactical-Business-Plan-by-3CInteractive/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Strategy and Leadership</category>
      <pubDate>Mon, 14 Feb 2011 22:21:47 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/40329/100-Day-Tactical-Business-Plan-by-3CInteractive/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/40329/100-Day-Tactical-Business-Plan-by-3CInteractive/?src=downloads_rss</guid>
    </item>
    <item>
      <title>3CInteractive Business Plan</title>
      <link>http://www.softwareceo.com/download/40331/3CInteractive-Business-Plan/?src=downloads_rss</link>
      <description>&lt;p&gt;A business plan by sales champ 3CInteractive.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/40331/3CInteractive-Business-Plan/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Mon, 14 Feb 2011 22:21:43 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/40331/3CInteractive-Business-Plan/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/40331/3CInteractive-Business-Plan/?src=downloads_rss</guid>
    </item>
    <item>
      <title>3CInteractive "All Hands" Call and 2010 Overview</title>
      <link>http://www.softwareceo.com/download/40332/3CInteractive-All-Hands-Call-and-2010-Overview/?src=downloads_rss</link>
      <description>&lt;p&gt;A draft of an all-company meeting of software sales star 3CInteractive.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/40332/3CInteractive-All-Hands-Call-and-2010-Overview/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Sales and Distribution</category>
      <pubDate>Mon, 14 Feb 2011 22:21:40 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/40332/3CInteractive-All-Hands-Call-and-2010-Overview/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/40332/3CInteractive-All-Hands-Call-and-2010-Overview/?src=downloads_rss</guid>
    </item>
    <item>
      <title>Generic Advisory Board Proposal</title>
      <link>http://www.softwareceo.com/download/40211/Generic-Advisory-Board-Proposal/?src=downloads_rss</link>
      <description>&lt;p&gt;A document to help you start a formalized process and structure to address the feedback and input you receive from advisors.&lt;/p&gt;&lt;div&gt;&lt;a href="http://www.softwareceo.com/download/40211/Generic-Advisory-Board-Proposal/"&gt;[Read more]&lt;/div&gt;</description>
      <category>Operations and Legal</category>
      <pubDate>Tue, 04 Jan 2011 23:47:00 GMT</pubDate>
      <author>SoftwareCEO Team</author>
      <comments>http://www.softwareceo.com/download/40211/Generic-Advisory-Board-Proposal/#discussion?src=downloads_rss</comments>
      <guid>http://www.softwareceo.com/download/40211/Generic-Advisory-Board-Proposal/?src=downloads_rss</guid>
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