SoftwareCEO - Marketing and PR

SoftwareCEO - Marketing and PR http://www.softwareceo.com?src=category_rss SoftwareCEO - Marketing and PR Thu, 18 Apr 2013 03:34:35 GMT admin@softwareceo.com SoftwareCEO 60 SoftwareCEO http://www.softwareceo.com/brand/sceo/community.gif http://www.softwareceo.com?src=category_rss Everest Online Marketing http://www.softwareceo.com/forum/thread/48257/Everest-Online-Marketing/?src=category_rss "Everest Online Marketing is based in Manila, Philippines. Our company consists of driven and dedicated IT professionals who specialize in fields such as customer support, marketing, and web design and development, among many others. They are experienced and highly qualified, making them the right people to help any business achieve remarkable success."<div><a href="http://www.softwareceo.com/forum/thread/48257/Everest-Online-Marketing/">[Read more]</div> Marketing and PR Thu, 18 Apr 2013 03:34:34 GMT everestonline http://www.softwareceo.com/forum/thread/48257/Everest-Online-Marketing/#discussion?src=category_rss http://www.softwareceo.com/forum/thread/48257/Everest-Online-Marketing/?src=category_rss Everest Online Marketing http://www.softwareceo.com/forum/thread/48256/Everest-Online-Marketing/?src=category_rss "Let Everest Online Marketing help you. Consider our services and what these can do for your company. Contact us today and take the first step to a brighter and more lucrative future for your business!"<div><a href="http://www.softwareceo.com/forum/thread/48256/Everest-Online-Marketing/">[Read more]</div> Marketing and PR Thu, 18 Apr 2013 03:31:32 GMT everestonline http://www.softwareceo.com/forum/thread/48256/Everest-Online-Marketing/#discussion?src=category_rss http://www.softwareceo.com/forum/thread/48256/Everest-Online-Marketing/?src=category_rss Best Quality Novelty Fake IDs and Passports,Marriage certificates and Drivers lisence etc http://www.softwareceo.com/forum/thread/48251/Best-Quality-Novelty-Fake-IDs-and-Passports-Marriage-certificates-and-Drivers-lisence-etc/?src=category_rss Best Quality Novelty Fake IDs and Passports,Marriage certificates and Drivers lisence etc buy now high quality-We have the best HOLOGRAMS AND DUPLICATING MACHINES With over 3million of out documents circulating over the world. -IDs Scan-yes... -HOLOGRAMS: IDENTICAL -BARCODES: IDS SCAN -UV: YES FAKE IDS WITH FAST SHIPPING - EMAIL SUPPORT Contact;fakedocuments@ymail.com fakedocuments@ymail.com Tel/0023779710354 Fake ID's for Over 50's state drivers license cards and State ID cards available. Includes state driver's license hologram and magnetic strip or barcode on back. 2 bussiness day shipping order (2.95 shipping and handling). The BEST authentic fake ID's on the web. Same quality, high resolution that Department of Motor Vechiles use. Send current .JPG or .GIF of current license with picture and changes in NAME, DOB, LICENSE #, RESTRICTIONS, etc. we produce the best fake ID online we sell UK/EU fake ID, Canadian fake ID, Australian fake ID and fake IDs for many other countries from fake passports to fake driving licenses to fake bank statements we have your identification needs covered. Our fake IDs include all security features such as genuine holograms, ultraviolet watermarks, intaglio printing, special paper, fluorescent dyes, RFID chips, barcodes corresponding to your details and more. Our fake IDs are identical...<div><a href="http://www.softwareceo.com/forum/thread/48251/Best-Quality-Novelty-Fake-IDs-and-Passports-Marriage-certificates-and-Drivers-lisence-etc/">[Read more]</div> Marketing and PR Tue, 16 Apr 2013 03:33:28 GMT shitnice http://www.softwareceo.com/forum/thread/48251/Best-Quality-Novelty-Fake-IDs-and-Passports-Marriage-certificates-and-Drivers-lisence-etc/#discussion?src=category_rss http://www.softwareceo.com/forum/thread/48251/Best-Quality-Novelty-Fake-IDs-and-Passports-Marriage-certificates-and-Drivers-lisence-etc/?src=category_rss Comparing the Total Cost of Ownership (TCO) of SaaS vs. On-Premise http://www.softwareceo.com/blog/entry/48191/Comparing-the-Total-Cost-of-Ownership-TCO-of-SaaS-vs.-On-Premise/?src=category_rss As Cloud technologies continue to evolve, more and more software buyers are seriously reviewing and evaluating software as a service (SaaS) solutions against on-premise offerings. While there are many factors that influence which deployment model is best for any particular business (e.g., ability to manage IT internally and speed of deployment) the cost of the system is often a key factor. But comparing the true cost of a Cloud-based system against an on-premise system can be time-consuming and is often a complex undertaking. For instance, most buyers understand that on-premise licenses are typically purchased with a large, upfront investment and SaaS licenses are purchased for a relatively cheaper subscription price. But many forget to consider the total cost of ownership (TCO) of their investment. That is, they don’t look beyond the licensing costs to consider how other factors such as the need to customize the software and integrate it with existing applications can influence the TCO of their software purchase. Even then there are intricacies like maintenance and support and training requirements that can make creating an apples-to-apples comparison of the TCO on-premise and Cloud software difficult. If you’re not a seasoned veteran in modeling all these costs, comparing them...<div><a href="http://www.softwareceo.com/blog/entry/48191/Comparing-the-Total-Cost-of-Ownership-TCO-of-SaaS-vs.-On-Premise/">[Read more]</div> Marketing and PR M&A and Financing Licensing Issues Wed, 27 Mar 2013 16:26:09 GMT Software Advice http://www.softwareceo.com/blog/entry/48191/Comparing-the-Total-Cost-of-Ownership-TCO-of-SaaS-vs.-On-Premise/#discussion?src=category_rss http://www.softwareceo.com/blog/entry/48191/Comparing-the-Total-Cost-of-Ownership-TCO-of-SaaS-vs.-On-Premise/?src=category_rss Eliminate bad discounts http://www.softwareceo.com/blog/entry/48166/Eliminate-bad-discounts/?src=category_rss Using marketing to create meaningful product differentiation separates you from competitors and allows you to command price premiums. One differentiation strategy should be the elimination of bad discounts. Discounts should never lead to a loss of margin. Instead, discounts should reward customers for activities that improve their value as a customer - either by reducing your costs or improving demand. As a first step, evaluate and build systems that reward customers based on desired behaviors. Not getting paid on time? Equate prompt payment with a discount that reduces your aging. Have customers that are time consuming? Provide a discount for ordering online. Have customers that are not properly utilizing their software? What about discounts that kick in once certain adoption milestones are achieved? With win win discounts in hand, sales is then equipped to suggest discounts from a menu. The customer can then select the discounts that are in their best interest. It is important to properly understand how discounts incentivize certain behaviors and how those discounts are enforced. For example, should volume discounts be granted before certain sales volumes are achieved or are they paid back as credits once the customer hits the appropriate milestones? Enforcing performance milestones can...<div><a href="http://www.softwareceo.com/blog/entry/48166/Eliminate-bad-discounts/">[Read more]</div> Marketing and PR Licensing Issues Mon, 18 Mar 2013 16:37:09 GMT BenBradley http://www.softwareceo.com/blog/entry/48166/Eliminate-bad-discounts/#discussion?src=category_rss http://www.softwareceo.com/blog/entry/48166/Eliminate-bad-discounts/?src=category_rss Fresh, Warm Leads - Available Now on LinkedIn http://www.softwareceo.com/blog/entry/48165/Fresh-Warm-Leads-Available-Now-on-LinkedIn/?src=category_rss If you still think of LinkedIn as a job hunting / recruiting site or you think of it as just another social media network that doesn’t work for software company marketers, I’ve got news for you. Big changes have occurred. Did I say big? I meant HUGE. Just look at these numbers. This info comes from a variety of sources including Neilson Online, UTM, Gartner, Forrester and LinkedIn itself. A motherload of the right people As of January 2013, LinkedIn has 200 million members and it’s estimated that a new person joins LinkedIn every second. Current members include: 2 million C-level executives 5.5 million technology managers 44,402 purchasing agents (as of this morning) Executives from all Fortune 500 companies And: 60% are either decision makers in their companies or have direct influence over key decisions related to product or service purchases. 88% of IT buyers use LinkedIn for professional use Where else are you going to find a collection of buyers like this? Not looking for jobs Third party research also confirms LinkedIn members are there to connect, but not so much for job hunting especially at the higher levels. According to a survey conducted by market research firm Lab42...<div><a href="http://www.softwareceo.com/blog/entry/48165/Fresh-Warm-Leads-Available-Now-on-LinkedIn/">[Read more]</div> Marketing and PR Mon, 18 Mar 2013 15:46:25 GMT Susan Tatum http://www.softwareceo.com/blog/entry/48165/Fresh-Warm-Leads-Available-Now-on-LinkedIn/#discussion?src=category_rss http://www.softwareceo.com/blog/entry/48165/Fresh-Warm-Leads-Available-Now-on-LinkedIn/?src=category_rss Please contact me http://www.softwareceo.com/forum/thread/47953/Please-contact-me/?src=category_rss hello everyone, My name is Morola and I am the CEO of Fli-Alpha Solutions Ltd, it is an IT solutions company and right now we seek to partner and resell a school management software that can work independently of the internet(it could be web based) it should also have a module for parents where they can monitor their wards. We also need an ERP software that has a standard HR module and an Inventory module that supports barcode. we guarantee a beautiful and bountiful working relationship, you can contact me ASAP on flialphasolutions@yahoo.com thank you Morola Oyedele<div><a href="http://www.softwareceo.com/forum/thread/47953/Please-contact-me/">[Read more]</div> Marketing and PR Wed, 27 Feb 2013 19:25:02 GMT morolaoluwa http://www.softwareceo.com/forum/thread/47953/Please-contact-me/#discussion?src=category_rss http://www.softwareceo.com/forum/thread/47953/Please-contact-me/?src=category_rss Content Marketing on the Fast Track http://www.softwareceo.com/blog/entry/47656/Content-Marketing-on-the-Fast-Track/?src=category_rss “The biggest mistake you can make in content marketing is to not create any content.” –unknown Funny how we marketing people can make things so much more complicated than they need to be. Content marketing is a great example. If you’ve done any kind of research into content marketing best practices you know there are precise steps you should follow, beginning with creating comprehensive buyer personas, identifying the information needs of each persona at each stage of the buying cycle, plotting out how and when you’ll create content to meet each of these needs, pulling together your team and so on. All of these are important activities – and you should do them at some point in the implementation of your content marketing program. But on the occasions when I’ve tried to follow a textbook process with my clients, we’ve gotten all bogged down. Reminds me of trying to get anything done fast at Lucent in the late 90s. Akkk! I’m currently talking with a software company CEO who’s on his 6 th month of “getting ready” to create content! I come from the school of “let’s be approximately correct, get on with doing stuff and correct it as we...<div><a href="http://www.softwareceo.com/blog/entry/47656/Content-Marketing-on-the-Fast-Track/">[Read more]</div> Marketing and PR Fri, 15 Feb 2013 16:29:23 GMT Susan Tatum http://www.softwareceo.com/blog/entry/47656/Content-Marketing-on-the-Fast-Track/#discussion?src=category_rss http://www.softwareceo.com/blog/entry/47656/Content-Marketing-on-the-Fast-Track/?src=category_rss