Next Class Guerrilla Partnerships: How a New Generation of
August 21, 2008 This class will cover:
There is a new wave of partner program best practices and opportunities being offered today. Learn...
What these new partner program best practices are
What opportunities these new practices provide you if you are the ISV
Which of these practices you should consider incorporating into
your own partner program
How to use these ideas to build a competitive edge
and more...
Partner leveraging and growth opportunities are at an all time high – if you know where to look for them and how
to take advantage of them.
Register today...
Stay up-to-date on current events in the industry. Click the links
below to read the latest news regarding software
business.
Business Publications
Here are some of our
favorite
resources for software executives and managers:
The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything, by Guy Kawasaki
The
Chasm Companion , by Paul WiefelsCrossing
the Chasm , by Geoffrey Moore and Regis McKennaCustomerCentric
Selling , by Michael Bosworth and John HollandDemonstrating
to Win! , by Robert Riefstahl Save
30% The
E-Myth Revisited, by Michael E. GerberEssential
Business Tactics for the Net , by Larry Chase and Eileen
ShulockFurther
Up the Organization , by Robert TownsendHow
to Hire the Perfect Salesperson, by Barry Shamis Save
24% Marketing
High Technology: An Insider's View , by William H. DavidowThe
Marketing Imagination , by Theodore LevittNavigating
the Partnership Maze: Creating Alliances That Work ,
by Sarah GerdesOpen
Source: The Unauthorized White Papers , by Donald K.
RosenbergProduct
Manager Survivor Packs , by Merrill R. (Rick) Chapman Save
10% Secrets
of Software Success , by Hoch, Roeding, Perkert, and
LindnerSelling
Air , by Dan Herchenroether Selling
to VITO (The Very Important Top Officer) , by Anthony
Parinello and Denis Waitley10
Secrets of Time Management for Salespeople, by Dave
KahleThe
22 Immutable Laws of Marketing: Violate Them at Your Own
Risk , by Al Ries and Jack TroutWeb
Metrics: Proven Methods for Measuring Web Site Success ,
by Jim Sterne
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