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Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.

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Gain insight and learn software business best practices with our free whitepapers; provided by SoftwareCEO sponsors.
Whitepaper Topics
Human Resources Marketing and PR Sales and Distribution
International Focus Operations and Legal Services and Support
M&A and Financing Pricing and Licensing Strategy and Leadership
R&D and Quality View All Whitepapers
TopicTitlePublisher
Human Resources Interviewing Myths: How To Avoid The 4 Worst Hiring Problems Selecting Winners
Human Resources The Mutli-Generational Workforce Challenge Next Step
Human Resources Top HR Compliance Issues Facing Small Businesses TriNet
Human Resources Why They Chose Integrated HR Outsourcing: A Look at Three Small Companies TriNet
M&A and Financing Every Software Company Owner Wants to Know: What's My Company Worth? Financial Valuation Group
Marketing and PR Aligning Sales, Marketing, & Product ZIGZAG Marketing
Marketing and PR Are You Getting Value for Your Analyst Relations Dollars? Y2G Associates
Marketing and PR E-Meetings ROI Analysis: Premise Hosted vs. ASP Hosted Linktivity
Marketing and PR FREE Tools to Audit Your Internet Marketing Fitness SAVVY Internet Marketing
Marketing and PR Got Message? Silicon Strategies Marketing
Marketing and PR Hot-Button Marketing: Make Your Marketing Investment Pay MarCom Inc.
Marketing and PR How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers Connect Direct
Marketing and PR Lead Recycling: A More Cost Effective Approach to Marketing Strategy for High-Technology Companies Connect Direct
Marketing and PR Making Your Customer Success Stories Work for You: A Roadmap for Marketing and PR Managers Compelling Cases
Marketing and PR Missing PDF Fonts: Why it Happens and What You Can Do About it Amyuni Technologies
Marketing and PR More Marketing With Less Alyssa Dver, Green Mint Marketing
Marketing and PR No Time Marketing Truths Alyssa Dver, Green Mint Marketing
Marketing and PR Segmenting for Assault: Claiming an Established Market Silicon Strategies Marketing
Marketing and PR Selling Empathy: The Power of Positioning and Branding ( Silicon Strategies Marketing
Marketing and PR Seven Tips to Craft a Downloadable White Paper WordBiz.com
Marketing and PR Stunningly Awful Demos - Debilitating Demo Diseases The Second Derivative
Marketing and PR Stunningly Awful Demos Top Ten List The Second Derivative
Marketing and PR Stunningly Awful Remote Demos - Inflicting Pain at a Distance.pdf The Second Derivative
Marketing and PR Ten Reasons Traditional Business Intelligence Approaches Fail to Deliver Value Izenda, LLC.
Marketing and PR The Content-Free Buzzword-Compliant Vocabulary List The Second Derivative
Marketing and PR The Lowdown on Down Market Marketing Alyssa Dver, Green Mint Marketing
Marketing and PR The Role of High-Tech Product Management Pragmatic Marketing
Marketing and PR The State of the White Paper, 2004 Gordon & Gordon
Marketing and PR Thought Leadership is the New Sales Pitch The Basis Group
Marketing and PR Top 10 High-Tech E-Mail Marketing Mistakes Connect Direct
Marketing and PR Your Message on the Move: An Introduction to Mobile Marketing and Mobile Advertising Advanced Telecom Services
Operations and Legal Contract Management: Control Value and Minimise Risks Memba
Operations and Legal Optimizing Sales Tax Exemption Management Strategy with Workflow Imaging Science and Services, Inc.
Pricing and Licensing Build vs. Buy: The Hidden Costs of License Management SafeNet
Pricing and Licensing Improving Customer Satisfaction by Improving Licensing Implementation Quality Macrovision
Pricing and Licensing Unified Software Protection: Modern Strategies for Securing Software Revenue SafeNet
R&D and Quality 5 Outsourcing Models: What are They? SoftServe
R&D and Quality Cost Reduction and Customer Satisfaction through Stable, Precise, and Concise Requirement Model UCSoft
R&D and Quality Data Masking: Strengthening Data Privacy and Security Camouflage
R&D and Quality Developing Successful Software Documentation Writing Assistance, Inc.
R&D and Quality Extraordinary Popular Delusions and the Madness of Crowds: Why Outsourcing Product Development to India can be a Recipe for Failure Aditi Technologies
R&D and Quality How to Succeed in Outsourcing Application Development Trigent
R&D and Quality Is Offshore Outsourcing Working for You? SoftServe
R&D and Quality Is Software Development Risk Costing You Money? SoftServe
R&D and Quality Pairing CMMI and Six Sigma for Optimal Results SoftServe
R&D and Quality Rewriting Existing Software - The Coming Wave Aditi Technologies
R&D and Quality Service Oriented Architecture: Provide Flexibility to Business Operations Proteans
R&D and Quality Software Product Testing in Agile Environment Proteans
R&D and Quality Test Automation - Reality Check Aspire Systems
R&D and Quality The Impact of Disk Fragmentation Diskeeper Corporation
Sales and Distribution Blame the Salesman B46 Consulting
Sales and Distribution Building and Managing High Performance Sales Teams VentureFuel
Sales and Distribution Developing Effective Software Demos Autodemo
Sales and Distribution Difference between affiliates and resellers Avangate
Sales and Distribution Effective Sales Presentations: Advancing the Software Sales Cycle Hoffman Marketing Communications
Sales and Distribution High End Technology Sales: Infatuation, Dating, Romance and Marriage Silicon Strategies Marketing
Sales and Distribution IT Sales Lead Generation - Understanding the Complex Sales Needs of the IT Industry Technology Sales Leads
Sales and Distribution Rep-To-Rep Partnering: An Effective Lead Generation Strategy for New Customer Acquisition CATANET ONE
Sales and Distribution Straight Talk About ROI Sales Tools Phormion Sales Tools
Sales and Distribution The ROI on ROI ROI4Sales
Sales and Distribution Why Choose a 3rd Party Provider for Online Sales? Avangate
Sales and Distribution Why Johnny (and Janie) Can't Sell ROI4Sales
Sales and Distribution Your Reseller Partners - Which Will Thrive and Which Will Perish? Sierra Summit Group
Services and Support Reinventing the Services Organization: 4 Paths to Greatness Alexander Consulting
Services and Support Self Service Drives Dollars for the Contact Center Aberdeen Group
Services and Support Software Implementation Challenges and Solutions intelera
Services and Support SSPA Research Report: Virtual On-Site Support Expertcity
Services and Support Tech Support as an ISV Profit Center Quatrro BPO Solutions Pvt Ltd
Services and Support The 10 Commandments of Selling Professional Services Alexander Consulting
Services and Support The Evolution of Resource Management - Remaining Competitive in an Integrated World QuickArrow
Strategy and Leadership A More Secure Front Door imprivata
Strategy and Leadership Best Practice Principles for Market Leadership AlphaBrand Strategies
Strategy and Leadership Guide to Thwarting Insider Threats imprivata
Strategy and Leadership How to Survive - and - Thrive in the New Software Industry NetSuite
Strategy and Leadership Identifying Inhibitors to Revenue and Value Growth The ROBB Group
Strategy and Leadership Lifecycles that Influence Revenue Balance The ROBB Group
Strategy and Leadership Small Steps for Big Increases in Everyday Profits Idea Quotient
Strategy and Leadership The Changing Software Business Model Software Marketing Advisor
Strategy and Leadership The Ten Pillars of Software-as-Services: A Buyer's Guide Summit Strategies
Strategy and Leadership Utility Computing: A Hard Sell Saugatuck Technology
International Focus European Regulations on Software VAT Avangate
International Focus Global Organizations: An Analysis SoftDatabase
International Focus Intellectual Property Rights Protection in India: An Analysis Zinnov
International Focus The Importance of Software Localization Avangate
International Focus Venturing Into China Zinnov