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Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.
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SoftwareCEO Resources

This group of pages leads to our collection of articles, files, and links that make the task of managing and growing a software company much easier.

Research and Blogs
Links to the most important and influential software and IT-industry analysts.

Journals and Books
A fully-linked list of all the periodicals that matter to the software industry, plus a more subjective catalog of the best business books we've found.

Trade Publications
Use this page to enter your free subscription to any of hundreds of top-notch publications for software, IT, services, and dozens of other categories.

Industry Groups
Two lists: National associations that are relevant to the software industry, and regional software business advocacy groups. All are hyperlinked.

Industry Hotshots
These companies and consultants represent the software industry's top talent. Their paid listings help support this site — please check them out.

Industry White Papers
Contributed research, analysis, and software industry education from SoftwareCEO friends and sponsors. All of these white papers are free.

Useful Links
A compilation of relevant links for the software industry.
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