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Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

How much marketing strategy is needed
How to keep your marketing tactics and budget spend inline – every time
How to hold marketing accountable to company objectives and targets

… and much, much more.

SoftwareCEO Industry Research & Blogs

Stay up-to-date on the latest developments in the industry. Click the links below to find various research, discussions and ideas to help you run your software business.

SoftwareCEO's Industry Research
Aberdeen Group (analysts offering free IT research) AMR Research (analysts on enterprise software) Butler Group (UK-based analysts on enterprise IT) Ctr. for Exhibition Industry Research (exhibitions research/analysis) Cognitiative (eBusiness analysis/consulting) Computer Economics (analysts on IT value/ROI) Culpepper 10% discount (analysts on financials/comp) CyberAtlas (compiles Internet research) Cyon Research (analysts on engineering IT) Enderle Group (challenging viewpoints) D.H. Brown Associates (analysts on core IT products) Directions on Microsoft (analysts on Microsoft) eMarketer (compiles Internet research) Evans Data (analysts on software developers) FedStats (U.S. Federal statistics) Forrester Research (analysts on emerging IT trends) Frost & Sullivan (analysts on vertical industries) GartnerG2 (analysts on business strategy) Gartner, Inc. (the top IT analyst firm worldwide) HR Chally Group 20% discount (sales-focused HR advisors) IDC (top IT analyst firm worldwide) Jon Peddie Research (gaming/graphics/multimedia) Jupiter Research (analysts on vertical industries) NPD Techworld (analysts on POS data & trends) New Paradigm Resources (analysts on POS data & trends) Nua.com (free Internet trend & user data) Nucleus Research (analysts on software ROI) Saugatuck Technology (Research-based growth strategy) SSPA Research (Research on service & support) Statistical Resources on the Web (Univ. of Michigan links library) StatMarket (web analytics & stats) Strategy Analytics (analysts on IT convergence) The451 (emerging enterprise IT analysis) Ventana Research (aligning IT with goals) Yankee Group (analysts on telecom & networks) ZapThink (analysts on XML/web services)

Relevant Blogs
B2B Lead Generation (Brian Carroll; lead generation) B2Blog (Dave Jung; B2B marketing) BeConnected (Peter Davidson; marketing, design) BeyondVC (Ed Sim; venture capital, technology) blogs.ZDNet.com (ZDNet writers; technology) BusinessPundit.com (Robert May; strategy, business) Church of the Customer (McConnell & Huba; customer loyalty) CRM Mastery E-Journal (Jim Berkwitz; CRM best practices) Dana's Blog (Dana VanDen Heuvel; marketing) Direct Connections (Howard Sewell; marketing) Duct Tape Marketing Weblog (John Jantsch; marketing, sales) Due Diligence (Ted Oren; tech, VCs, the Valley) Engage (Greg Brooks; PR, marketing) Enterprise System Spectator (Frank Scavo; software trends) Entrepreneurial Mind (Jeffery Cornwall; business) Fast Company Now (Fast Company writers; business) Feld Thoughts (Brad Feld; tech business) Garth's World (Life of a Sales Guy and other Business Tales) Fresh Inc. (Inc. writers; small business) ITtoolbox Blogs (community of IT bloggers) MarketCapture (Eran Livneh; marketing) Marketing Ideas You Can Copy (JMR Consulting; marketing, small business) Marketo (Modern B2B Marketing) Morettini on (High Tech) Managment (Phil Morettini; marketing, business) OregonStartups (Local info but topics are applicable to most startups) Revenue Journal (Kristin Zhivago; marketing & sales) Search Engine Journal (SEJ writers; search engine news) Selling to Big Companies Blog (Jill Konrath; sales) Seth Godin's Blog (Seth Godin; marketing, branding) Small Business Blog (Douglas Kersten; business) Small Business CEO (Steve Rucinski; business) Small Business Trends (Anita Campbell et. al.; business) SmartMarketers (Netline - B2B Marketers) Tech Beat (Business Week writers; business) Venture Blog (A. Anker, D. Hornik, K. Laws; VC) Venture Fuel (Paul Lavallee; software VC) Virtual Handshake Blog (Teten & Allen; online marketing) whatsnextblog.com (B.L. Ochman; marketing) WordBiz blog (Debbie Weil; blogging, copywriting)

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