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These are some of our favorite resources for software executives and
managers. It is not intended to be a comprehensive list, but we can
vouch for the worth of everything here.
- The Art Of The Start: The Time-Tested, Battle-Hardened Guide For Anyone Starting Anything, by Guy Kawasaki
- The
Chasm Companion, by Paul Wiefels
- Crossing
the Chasm, by Geoffrey Moore and Regis McKenna
- CustomerCentric
Selling, by Michael Bosworth and John Holland
- Demonstrating
to Win!, by Robert Riefstahl Save
30%
- The
E-Myth Revisited, by Michael E. Gerber
- Essential
Business Tactics for the Net, by Larry Chase and Eileen
Shulock
- Further
Up the Organization, by Robert Townsend
- How
to Hire the Perfect Salesperson, by Barry Shamis Save
24%
- Marketing
High Technology: An Insider's View, by William H. Davidow
- The
Marketing Imagination, by Theodore Levitt
- Navigating
the Partnership Maze: Creating Alliances That Work,
by Sarah Gerdes
- Open
Source: The Unauthorized White Papers, by Donald K.
Rosenberg
- Product
Manager Survivor Packs, by Merrill R. (Rick) Chapman Save
10%
- Secrets
of Software Success, by Hoch, Roeding, Perkert, and
Lindner
- Selling
Air, by Dan Herchenroether
- Selling
to VITO (The Very Important Top Officer), by Anthony
Parinello and Denis Waitley
- 10
Secrets of Time Management for Salespeople, by Dave
Kahle
- The
22 Immutable Laws of Marketing: Violate Them at Your Own
Risk, by Al Ries and Jack Trout
- Web
Metrics: Proven Methods for Measuring Web Site Success,
by Jim Sterne
Another "library" we think you should visit is MarketingSherpa's
SherpaStore. They have a great assortment of marketing
case studies and "how to" books, most of which
you won't find anywhere else.
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