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Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

How much marketing strategy is needed
How to keep your marketing tactics and budget spend inline – every time
How to hold marketing accountable to company objectives and targets

… and much, much more.

Bundles and Promos

Occasionally, we will put together promotional bundles that represent a significant savings over the individual item costs. Bundles may contain archives from our Software University classes, compilations from our editorial archives or products from third-party industry partners.

Bundles that contain books or CDs will be shipped within 24 hours of the order. For purchases within the U.S., you may choose UPS 2nd-Day Air ($15) or UPS Next-Day Air ($32). You must supply a street address; UPS will not ship to P.O. boxes. International orders are only shipped via International Priority Airmail ($15). Deliveries typically take three to six weeks, and cannot be tracked. SoftwareCEO will not replace lost shipments outside of the U.S.

Product Title	Purchase
How to Finance a High-Tech Start-Up, Special Edition, from Ted Finch at Chanimal

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