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Next Class

Guerrilla Partnerships:
How a New Generation of
Partner Program Trends
Equals ISV Growth Opportunities

August 21, 2008
9am Pacific, 12pm Eastern


This class will cover:

There is a new wave of partner program best practices and opportunities being offered today. Learn...

  • What these new partner program best practices are
  • What opportunities these new practices provide you if you are the ISV
  • Which of these practices you should consider incorporating into your own partner program
  • How to use these ideas to build a competitive edge

and more...

Partner leveraging and growth opportunities are at an all time high – if you know where to look for them and how to take advantage of them.

Register today...

The Downloads Library is a compilation of files from software industry veterans who have "been there and done that." These files are organized into the same nine categories that are used throughout the site. The library contains legal templates, valuation worksheets, M&A data, HR examples and more.

Downloads are only available to SoftwareCEO members. If you would like to join, click here.
Downloads Library Topics
Multi-Topic Marketing and PR Sales and Distribution
Human Resources Operations and Legal Services and Support
International Focus Pricing and Licensing Strategy and Leadership
M&A and Financing R&D and Quality View All Offers
SoftwareCEO file downloadsTimes downloaded
3 Case Studies: How to Position your Software Product, De-position the Competition, and Generate a Ton of Leads
[more info] File size = 3.4MB.
99
3 Case Studies: How to Position your Software Product, De-position the Competition, and Generate a Ton of Leads
Software University Slide Set
File size = 3.4MB
154
30-day Evaluation License.
Lets prospects evaluate your software for a month, after which time they must destroy all copies. File size = 7KB
333
4X12 Sales Force Planning: How to Translate Your Revenue Goals into an Accurate Staffing Model
[more info] File size = 88KB.
117
4X12 Sales Force Planning: How to Translate Your Revenue Goals into an Accurate Staffing Model
Software University Slide Set
File size = 88KB
158
7 Critical Mistakes Software Company Execs Commonly Make with their Lead Generation for Complex Sales Cycles — And How You Can Avoid Them!
[more info] File size = 5.1MB.
206
7 Critical Mistakes Software Company Execs Commonly Make with their Lead Generation for Complex Sales Cycles — And How You Can Avoid Them!
Software University Slide Set
File size = 5.1MB
241
7 Critical Mistakes Software Company Execs Commonly Make with their Revenue Stream - And How You Can Avoid Them!
Software University Slide Set
File size = 2.3MB
65
7 Sales Negotiation Mistakes Software Executives Make that Rob Them of Revenue, Margin, and Sanity... And How You Can Avoid Them
[more info] File size = 1.5MB.
126
7 Sales Negotiation Mistakes Software Executives Make that Rob Them of Revenue, Margin, and Sanity... And How You Can Avoid Them
Software University Slide Set
File size = 1.5MB
149
8 Ways to Improve Your Bottom Line: A Crash Course in Using Feedback Programs to Drive Profitability
[more info] File size = 1192KB.
36
8 Ways to Improve Your Bottom Line: A Crash Course in Using Feedback Programs to Drive Profitability
Software University Slide Set
File size = 1192KB
64
A Lesson from Chasm Institute in How to Use Segmentation to Compete More Effectively
[more info] File size = 1115KB.
45
A Lesson from Chasm Institute in How to Use Segmentation to Compete More Effectively
Software University Slide Set
File Size = 1115KB
72
Adverse Action Form
Supplied by employee screening service AbsoluteBackgrounds.com. Used to reject an applicant on the basis of a background check. File size = 4KB.
187
Advisory Board Docs.
Contains four Word files that CEO Leib Lurie used to set up and maintain his board of advisors at software company BeeLine Shopper. File size = 834KB.
450
After the Coding is Done: 12 Things I wish Someone had told me before I started my Software Business
Software University Slide Set
File size = 2.2MB
36
After the Recovery: Valuations Today and What You Can Expect
[more info] File size = 168KB.
65
After the Recovery: Valuations Today and What You Can Expect
Software University Slide Set
File size = 168KB
86
Analyst Relations: An Insider's View of the Economics, Strategy, and Protocols of Influence
[more info] File size = 256KB.
69
Analyst Relations: An Insider's View of the Economics, Strategy, and Protocols of Influence
Software University Slide Set
File size = 256KB
92
Anti-piracy Letters.
Letters used by Emigre, Lotus, and the SIIA to combat customer theft of software. File size = 6KB.
189
Are There Criminals on Your Sales Team
This checklist from Sales Dodo. will help you identify the important components needed to structure a criminal background check program for your salesforce
28
ASP Questions.
A 22-page white paper written by Steve Burns and Eric Schmidt of EverGreen Data Continuity, titled "Will an ASP Protect Your Business Operations?" File size = 39KB.
232
ASP-MSP Contract Set.
A master agreement plus four linked schedules used to establish application service provider (ASP) or managed services provider (MSP) status. File size = 99KB.
170
Assignment of Software Copyright.
Agreement used to procure rights to software prototype developed by an employee in his off-work hours. File size = 5KB.
66
Beta Test Agreement.
Covers responsibilities, expectations, reporting, product discounts, confidentiality, etc. File size = 8KB.
323
Better, Cheaper Leads through Optimized SEM Tactics
Software University Slide Set
File size = 2.1MB
2
Blast Through Growth Chokepoints: How to Avoid the Deadly Plateaus that Plague All Software Entrepreneurs
[more info] File size = 364KB.
56
Blast Through Growth Chokepoints: How to Avoid the Deadly Plateaus that Plague All Software Entrepreneurs
Software University Slide Set
File size = 364KB
64
Briefing: CRM Software.
A market analysis, from an M&A perspective, of activity among customer relationship management software companies. Authored by Corum Group. File size = 61KB.
254
Briefing: EIM Software.
A market analysis of M&A activity among enterprise information management software companies. Authored by Corum Group. File size = 117KB.
223
Briefing: Financial Services Market.
An analysis of the financial services market: the software/IT firms they're buying, and what they want. Authored by Corum Group. File size = 215KB.
200
Building the Case for Now: How to Get Your Software to the Top of the CFO's List
[more info] File size = 217KB.
126
Building the Case for Now: How to Get Your Software to the Top of the CFO's List
Software University Slide Set
File size = 217KB
136
Business Card Sample.
This is a JPEG color scan of the front and inside of a business card from Executive Software. File size = 83KB.
252
Buy-Sell Agreement.
A three-way agreement that gives the company founder then the company the right to buy back shares issued to others. File size = 12KB.
85
Buyer's ROI Models.
Developed by M&A pro David Heinemann, these three spreadsheets calculate a buyer's return on the purchase of your company. There are two purchase models,one of which allows for amortization of goodwill, and another model for pooling transactions. File size = 11KB.
358
Channel Kit.
21 files to help you build and manage indirect sales channels. Includes reseller applications, sample price sheets, tech support requirements, tier definitions, and lots more. An impressive collection provided by Chanimal Marketing. File size = 2.9MB.
462
Channel Options.
A chart and high-level view of direct vs. indirect software sales, with a brief definition reseller types. Authored by The York Group. File size = 12KB.
432
Channels Crash Course: Will VARs and Distributors Build Your Software Sales Revenue, or Bleed You Dry?
[more info] File size = 69KB.
130
Channels Crash Course: Will VARs and Distributors Build Your Software Sales Revenue, or Bleed You Dry?
Software University Slide Set
File size = 69KB
142
Channels Readiness Quiz.
Described in our two-part Feature (January 13, 2004 and January 20, 2004), this quiz helps assess whether your software firm will succeed with indirect sales channels. Ken Beam of The VAR-City provided the expertise. File size = 110KB.
210
Clickwrap License Agreement.
Designed to be used in front of downloads; users must click their agreement before they get your software. File size = 6KB.
251
Compensating Software Sales Reps: What Works, What Doesn't, and Where the Coin-Operated World is Headed
[more info] File size = 94KB.
145
Compensating Software Sales Reps: