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Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

How much marketing strategy is needed
How to keep your marketing tactics and budget spend inline – every time
How to hold marketing accountable to company objectives and targets

… and much, much more.

Products & Services

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Podcasts
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Save thousands of dollars on industry-specific books, journals, research, seminars, software, and more. Anyone can view the list; you must be a paid member to access the discount codes.

Benchmark Surveys
Unique benchmarking tools. Our surveys contain detailed metrics for all sizes and types of software companies; you can easily compare your company's operating, sales, and marketing activities against industry norms.

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