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Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.
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SoftwareCEO Buyers' Club - Member Discounts

As a SoftwareCEO member, you can receive discounts on industry publications, journals, research, seminars and software. Discounts depend on the sponsor, and range between 10 and 70 percent off the regular price.

For more information, or to contact the vendor, click on the product or service name in the table below. When you are ready to make a purchase, click Get Discount for your check-out instructions. The Buyers' Club is updated weekly, so check back often for new discounts.

Buyers' Club Topics
Multi-Topic Marketing and PR Sales and Distribution
Human Resources Operations and Legal Services and Support
International Focus Pricing and Licensing Strategy and Leadership
M&A and Financing R&D and Quality View All Offers
Member DiscountRetailMember PriceSavings 
AlphaBrand Strategies books:
• Effective Market Segmentation
• Powerful Product Positioning
• Successful Brand Development
• Strategies for Market Leadership 		$150 ea., $450 bundle 25% off $38 per title
Backup4all v4 $49.95 $38.96 22%
Camtasia Studio 6.0 $297 $119.50 $177.50
Conference Place web conferencing $1,200 (3,000 minutes) One month free $1,200
CustomerCentric Selling $2,700 10% off $270
Delta L Printing (on-demand manuals and CD production) $2 to $30 10% off Unlimited
Delta L's Training Management Software $200/mo(up to 5 admin users) 50% off $100/mo
Demonstrating to WIN! $21.99 $15.50 $6.49
Design-A-Course Software (ASP or self-hosted) $275 to $17,000 25% off Up to $4,250
Directory of Top Computer Executives (print) $245 to $940 20% off Up to $188
Easy Projects .NET Web-based Software Project Management $110(single user) 30% off $33 per user
Entrepreneur's Survival Guide, Second Edition $25 + $3 S&H $20 $8
Fixed Price Marketing Plan $99-199 $75-149 25%
Genie Backup Manager Pro 8.0 $69.95 $41.27 $28.68
Growth & Exit Strategies for Software & IT Companies $795 $636 $159
Guide to Software Pricing Models $129.95 $89.95 $40
How to Attract Significantly More Customers $20 + $3 S&H $12 + $3 S&H $8
Intercall Web Meeting $0 1 month free $0
Live Meeting $0 1 month free $0
M & A Strategies for Software & Internet Companies $295 $236 $59
Managing People and Projects in a Flat World $34.95 15% off $5.25
No Time Marketing: Small Business-Sized Steps in 30 Minutes or Less $12.95 $10.36 20%
novaPDF Professional Edition 5.4 $39.95 $20 $19.95
novaPDF SDK 5.4 $700 $560 $140
Performance Organiser Software $350 FREE $350
Plan Write for Hi-Tech Marketing $300 $210 $90
PRO-Tector Flash copy protection $999 base 15% off At least $200
Project Management Software Comindwork $1-7500 $1-6000 20% Off
Rivers of Revenue: What to do when the revenue stops flowing $24.95 10% off $2.50
ROI Selling Business Case Package including workshop $50,000 $40,000 $10,000
ROI Selling Workshop - 4-6 hours on site $9,600 $7,500 $2,100
Selling Up, Selling Out $495 $395 $100
Shareware Business Blunders Ebook $47 $37 $10
Software Product Management 3-pack of advice, tools, & tips: Best seller: "Software Product Management Essentials', free electronic access to product management templates *plus* 30 minutes of free consulting $202.90 $34.95 $167.95
Software Product Management Essentials $35 $28 $7
TurboDemo Professional $1,390 $695 $695
Up Your Cash Flow $695.00 $545.00 $150.00
Vendor's Guide to Software Licensing and Pricing $199.95 $139.95 $60
ViewletBuilder Professional & Enterprise $399 to $599 20% off Up to $100
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