Login | Register Now | Home | Contact Us |Click to change language | View Cart
SoftwareCEO
divider divider divider divider divider divider divider divider
spacer

Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.

spacer

SoftwareCEO compilations are available in print and PDF format. To view the complete table of contents for each of the selections below, click more info.

The PDFs are viewable onscreen, or you may print out your own high-resolution copy. Downloads are available immediately after purchase. We will send you a confirmation receipt via e-mail that includes the link(s) for the download.


Product TitlePurchase

Smart Money: 238 Tips and Insights from 63 CEOs to Help You Fund Your Business without Losing Control

[more info]


How to Beat the Big Dogs at the Software Game: 77 actionable tips for successfully growing your company in the Land of the Giants.

[more info]


Profitable Software Marketing Revealed: Tips, Tactics, and Strategies Proven to Work by ISVs

[more info]


63 Proven, Low Cost Ways a Search Engine Marketing Do-It-Yourselfer Can Drive More Targeted Traffic to Their Website

[more info]


21 Questions to Assess Your Readiness for Channel Sales


How to Attract and Retain Top Talent for Your Software Firm: 153 Action Tips from 33 CEOs and Industry Experts, with Specialized Tips on How to Motivate and Compensate Sales and Developers

[more info]


SaaS Special Report: 131 pages of tips, tricks, and tactics to help you build a profitable SaaS business.

[more info]


Profitability Analysis:

[more info]


Operating Ratios Survey Analysis

[more info]


SaaS SuperBook - Software as a Service (SaaS) Special Report and Service Level Agreement (SLA) Guide: 131 pages of tips, tricks, and strategies for the SaaS business owner

[more info]


Software Sales & Distribution SuperBook: Tips, Tactics, and Proven Strategies for Growing Your Software Company

[more info]