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Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.
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Member Enrollment

Please select a membership level and click the Enroll button.

How To Change Your Membership:
If you are already a member, but would like to change your membership level, please click here.

Membership Type Period Renew Date Fee Initiation Total
None None Free Free Free
Receive Software CEO's biweekly e-newsletter, filled with software industry tips, benchmarks, advice, and case studies. You'll also have access to our expert-moderated Discussion Forums and our web pages for software business Topics, Events, Journals, Research, Industry Groups, Hotshots, and more.
1 year 2/9/2011 $250.00 Free $250.00
Full access to our searchable Editorial Archives, our Buyers' Club with thousands of dollars in discounts, our complete Downloads Library, and our Operating Ratios Survey. In addition, Site Members get attendance at all Software University classes at no additional cost, plus a 5% discount on all other SoftwareCEO products, including CD archives. Also included, from CompTIA, is one voucher, and discounts on more, for vendor-neutral industry certification, unlimited access to all new breaking industry research reports each year at no charge, plus access to historical research, registration for CompTIA Breakaway, no-cost access to educational opportunities from CompTIA University, and much more.
1 year Upon Approval $950.00 Free $950.00
All tthe privileges of Site Membership, plus the deepest discounts we offer: CEO's Circle Members may attend all of our Software University classes at no additional cost (or send someone else from their company), and they get a 50% discount on all other SoftwareCEO products. Also included, from CompTIA, is one voucher, and discounts on more, for vendor-neutral industry certification, unlimited access to all new breaking industry research reports each year at no charge, plus access to historical research, registration for CompTIA Breakaway, no-cost access to educational opportunities from CompTIA University, and much more.
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