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SoftwareCEO
> Topics > Marketing & PR
On these sites, you'll find software-industry specific help and
info. If we don't find truly useful and free (or bargain-priced)
resources and content at the site, we won't link it.
- Access
WhoIs
(full info re: Web domain ownership)
- BuildingBrands
(articles, learning games, newsletter)
- Capterra
(enterprise software directory, links)
- Chanimal
(software sales and marketing help)
- ClickZ
(e-marketing articles, advice)
- Connect
Direct
(tips for high-tech direct marketing)
- Dagiau
Consulting
(free Software Marketing Bulletin)
- Eclicktick
(book, white papers, presentations)
- Geibel PR
(articles re: high-tech PR)
- Guerrilla
Guide Events
(reviews of strategic tech conferences)
- Internet
Press Guild
(links, advice, examples)
- Ivan Levison
(copywriting articles, links, newsletter)
- Knowledge
Capital Group
(articles, presentations re: analysts)
- KnowThis.com
(library for various marketing topics)
- List-Universe
(resources for e-mail list marketing)
- Localization
Industry Standards Assoc.
(news, events, publications, links)
- MarketingProfs.com
(articles, tutorials, FAQs, links)
- MarketingSherpa
(six newsletters + digest)
- MarketResearch.com
(business intelligence aggregator)
- MediaPost
(media directory, links, lookup)
- Patent & Trademark
Office
(patent/trademark searches, guides)
- productmarketing.com
(articles, reviews, links, discussions)
- ProofreadNOW.com
(copy checking <$8 per page)
- Search
Engine for Marketers
(reviews of top sites in 40 categories)
- Software
Marketing Resource
(links to software marketing resources)
- SoftwareMarketSolution
(articles, links to marketing resources)
- Tekrati
(links to industry analysts and reports)
- TSNN.com
(searchable trade show directory)
- WebSiteEstates
(presentation tools, PPT templates)
- Wilson
Internet
(e-marketing articles, links)
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These companies and consultants represent some of the software
industry's top talent. Their paid listings help support this site please
check them out.
Click here to see
the marketing and PR HotShots!
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Get your hands on templates, plans, and "been
there, done that" advice from software veterans. There's a
ton of great
stuff here, organized by our 10 content categories.
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Need help with market research, branding, ads, PR, direct mail,
Web promos, seminars, or trade shows? Our discussion boards are
free; log-in is required to post comments or questions. To enter, click
here.
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Phil Morettini is a seasoned software executive with over 20 years experience in high tech businesses. Prior to founding PJM Consulting in 2000, Phil held positions such as president, CEO, VP/division manager, and VP marketing & sales in several software enterprises. |
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As the president of a marketing and public relations firm that specializes in working with small software companies, Judy Schramm has extensive experience with the marketing challenges software entrepreneurs face. |
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Howard J. Sewell is the president of a full-service agency that specializes in direct marketing for high-technology companies. A former marketing manager at Oracle Corporation, Howard has 15+ years experience in lead generation and other forms of software direct marketing. |
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