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Software University

NEXT CLASS

Recession-Proof Your Software: A Special Panel Discussion

December 11, 2008
9am Pacific, 12pm Eastern

This panel will discuss...

...the current economic recession and how small software firms can successfully navigate through it.

We'll have four software industry veterans on deck, representing a range of perspectives from marketing and sales to finance, to help you develop strategies to not just survive, but thrive, in this difficult economic climate.

Do you know...

  1. What expenses to cut, and how to reallocate the rest?
  2. Where to focus your marketing efforts to get the most bang for the buck?
  3. How to counter demands from buyers to discount because "times are tough"?
  4. How to manage your financials in light of longer and longer sales cycles?

If not, join us. Listen. Learn. And since you'll be part of the discussion... ask our panel the tough questions.

Register today...
 
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SoftwareCEO Benchmark Surveys

Take a SoftwareCEO Benchmark Survey and find out how your business compares to other privately-held ISVs. Determine how much you should spend on marketing, sales commissions and tech support. Learn from others which marketing activities produce the best results and how much revenue a typical sales rep generates.


How it works:
Only SoftwareCEO members can take and view Benchmark Surveys. To take a survey, click on a link below. Each survey is approximately 30 questions and should take about 15 minutes to complete. All answers are recorded anonymously.

While taking the survey, you will also have the chance to opt-in to receive periodic updates; including new results, means, medians and key findings.

When you are finished, we will send you an e-mail containing two links:

  • A link to a page showing your survey responses
  • A link to a compilation of all responses received to date

You can view tabulated responses in real-time on a single Web page, or copy the data into your own document. As long as you remain a SoftwareCEO member, you have unlimited access to the report.

Again, all responses are completely anonymous; no identifying data is revealed to anyone.

»Take the SoftwareCEO Marketing Metrics Survey«

»Take the SoftwareCEO Operating Ratios Survey«

»Take the SoftwareCEO Sales Metrics Survey«
 
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