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Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

How much marketing strategy is needed
How to keep your marketing tactics and budget spend inline – every time
How to hold marketing accountable to company objectives and targets

… and much, much more.

SoftwareCEO Opinions Thoughts and Insights

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Dave Sommer
I strongly support efforts to strengthen global intellectual property (IP) protections and enforcement mechanisms to deter piracy. The software industry needs globally harmonized intellectual property laws and practices in patents, copyrights, and trademarks.

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