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Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.

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Listed below are the SoftwareCEO Software Innovation Award winners.


SoftwareCEO Innovation Awards

The Computing Technology Industry Association (CompTIA), the leading trade association for the world's information technology (IT) industry, announced the winners for the 2009 SoftwareCEO Software Innovation Awards.

The SoftwareCEO Software Innovation Awards recognize innovative software products and new business models in eight different categories.



Winners in each category are:

Company Achievement in Innovation
Company Name Product or Service Name Summary of Innovation
Blue Vector Blue Vector Distributed computing management software that enables widespread local automation with centralized control and visibility.

Most Innovative Enterprise Software
Company Name Product or Service Name Summary of Innovation
Zenoss, Inc. Zenoss Enterprise Integrated and scalable open source virtual and physical infrastructure monitoring software

Most Innovative General Business Software
Company Name Product or Service Name Summary of Innovation
Xactly Corporation Xactly Incent SaaS-based Sales Performance Management (SPM) to align sales behaviors and corporate strategic objectives

Most Innovative Service/Business Model
Company Name Product or Service Name Summary of Innovation
Cast Iron Systems Cast Iron Systems Configuration-based enterprise SaaS integration solution via the cloud or on-premise

Most Innovative Small and Medium-Sized Infrastructure Software
Company Name Product or Service Name Summary of Innovation
SurePayroll SurePayroll SaaS-based payroll service for small and medium-sized businesses

Most Innovative Software for the Software Industry
Company Name Product or Service Name Summary of Innovation
ByteShield ByteShield Software Activation Management Software copy protection targeted toward the PC gaming industry

Most Innovative Software Idea
Company Name Product or Service Name Summary of Innovation
Amitive

Amitive Unity

SaaS-based, cloud-enabled community supply chain management (SCM) software


Most Innovative Vertical Industry Software
Company Name Product or Service Name Summary of Innovation
Bullhorn Bullhorn An on-demand, integrated front office solution for the staffing and recruiting industry.

Criteria for the awards include:

  • Scope - What business problem or opportunity does the software innovation address? What is the size of the problem/opportunity?
  • Impact - What practical results, such as sales, users or profits, has the innovation had on a software product or on the software industry? The innovation must be new and have both a current and future impact.
  • Novel - How does the innovation break with traditional ideas or processes?

For more details about the Software Innovation Awards, click the links below.

Finalists and Winners

Here are the finalists and winners from prior years: