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Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.

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Listed below are the Software Innovation Award finalists for 2009.


SoftwareCEO Innovation Awards

The Computing Technology Industry Association (CompTIA), the leading trade association for the world's information technology (IT) industry, announced the finalists for the 2009 SoftwareCEO Software Innovation Awards.

The SoftwareCEO Software Innovation Awards recognize innovative software products and new business models in eight different categories.

Finalists (in order of entry date) by category are:

Company Achievement in Innovation
Company Product or Service Type of Nomination
Next IT Corporation Next IT Corporation for ActiveAgent Company
INTEGRITY Global Security INTEGRITY Global Security
(EAL 6+ Security Certification)
Company
Blue Vector Blue Vector Software Product
 
Most Innovative Enterprise Software
Company Product or Service Type of Nomination
Zenoss, Inc. Zenoss Enterprise Software Product
Intermine FileCensus Software Product
Noetix Noetix MetaBuilder Software Product
Knoa Software Knoa Experience & Performance Manager (EPM) Software Product
ClickFox ClickFox Customer Experience Analytics (CEA) Software Product
Permessa Corporation Permessa Email Control! Software Product
Bomgar Corporation Bomgar Enterprise Remote Desktop Software Product
Market2Lead Marketing Automation SaaS System Software Product
 
Most Innovative General Business Software
Company Product or Service Type of Nomination
Tableau Software Tableau 4.0 Software Product
Contextware Contextware OS Software Product
Xactly Corporation Xactly Incent - On-demand Sales Performance Management (SPM) software Software Product
 
Most Innovative Service/Business Model
Company Product or Service Type of Nomination
W3i W3i's Download Network featuring Install IQ Service
iSeatz iSeatz OneView Service
Cast Iron Systems Cast Iron Systems Company
 
Most Innovative Small and Medium-Sized Infrastructure Software
Company Product or Service Type of Nomination
Qtask Qtask Service
SurePayroll SurePayroll - Online Payroll Service for Small and Medium-Sized Businesses Software Product
HubSpot HubSpot Inbound Marketing System Software Product
Central Desktop Central Desktop Software Product
 
Most Innovative Software for the Software Industry
Company Product or Service Type of Nomination
ByteShield ByteShield Software Activation Management Software Product
Aladdin Knowledge Systems Aladdin HASP SRM v3.60 Software Product
OpSource OpSource Billing CLM Software Product
 
Most Innovative Software Idea
Company Product or Service Type of Nomination
Yukon Learning Cameo Software Product
Amitive Amitive Unity: Community Supply Chain Management Software Product
eEye Digital Security eEye Retina OnDemand Software Product
 
Most Innovative Vertical Industry Software
Company Product or Service Type of Nomination
DUX Soft Pvt. Ltd. SPARX Software Product
Bullhorn Bullhorn Software Product
Bit9, Inc. Bit9 Parity for POS Software Product
NetSuite NetSuite Multi-Channel Retail Management Suite Software Product

Criteria for the awards include:

  • Scope - What business problem or opportunity does the software innovation address? What is the size of the problem/opportunity?
  • Impact - What practical results, such as sales, users or profits, has the innovation had on a software product or on the software industry? The innovation must be new and have both a current and future impact.
  • Novel - How does the innovation break with traditional ideas or processes?

For more details about the Software Innovation Awards, click the links below.

Finalists and Winners

Here are the finalists and winners from prior years: