...the current economic recession and how small software firms can successfully navigate through it.
We'll have four software industry veterans on deck, representing a range of perspectives from marketing and sales to finance,
to help you develop strategies to not just survive, but thrive, in this difficult economic climate.
Do you know...
What expenses to cut, and how to reallocate the rest?
Where to focus your marketing efforts to get the most bang for the buck?
How to counter demands from buyers to discount because "times are tough"?
How to manage your financials in light of longer and longer sales cycles?
If not, join us. Listen. Learn. And since you'll be part of the discussion... ask our panel the tough questions.
Listed below are the 2008 SoftwareCEO Software Innovation Award winners.
The Computing Technology Industry Association (CompTIA), the leading trade association for the world's
information technology (IT) industry, announced the winners for the 2008 SoftwareCEO Software Innovation Awards.
The SoftwareCEO Software Innovation Awards recognize innovative software products and new business
models in eight different categories.
Winners in each category are:
Company Achievement in Innovation
Company Name
Product or Service Name
Summary of Innovation
intellispot
An automated system that delivers custom video ads to specific audiences
Most Innovative Enterprise Software
Company Name
Product or Service Name
Summary of Innovation
SAVO
A system for sharing insights across a company to strengthen sales and
marketing
Splunk 3.1.5
An IT search engine that covers all the apps, servers, and devices on a
network
Experience & Performance
Manager (EPM)
A system that precisely measures the user experience for enterprise apps
Most Innovative General Business Software
Company Name
Product or Service Name
Summary of Innovation
Web-based Collaborative
eLearning Development Solution
A web-based eLearning development system where everyone can work together
SmartDraw 2008
An easy-to-use graphics program with automated templates that save time
Most Innovative Service/Business Model
Company Name
Product or Service Name
Summary of Innovation
SAVO
A model for sharing insights across a company to help build sales
Virtual Events
A model for holding virtual events like trade shows, job fairs, and training
Most Innovative Small and Medium-Sized Infrastructure Software
Company Name
Product or Service Name
Summary of Innovation
Docufree
A system to automate AP by scanning checks, making bank deposits, and updating
accounts
Most Innovative Software for the Software Industry
Company Name
Product or Service Name
Summary of Innovation
OpSource Connect
A way to integrate SaaS offerings with one other and with legacy licensed
apps
Aladdin HASP SRM
A flexible suite of tools to support licensing and protect software and
IP
Most Innovative Software Idea
Company Name
Product or Service Name
Summary of Innovation
GreenPrint
A utility for saving wasted pages in printouts
Most Innovative Vertical Industry Software
Company Name
Product or Service Name
Summary of Innovation
InSite
An IT system that brings ERP-like functions to mine managers
PocketClock/GPS
A portable time and attendance clock for construction sites that uses GPS
Award winners were determined by evaluations of six judges:
David Sommer, Vice President, E-Business and Software Solutions, CompTIA
Criteria for the awards include:
Scope - What business problem or opportunity does the software innovation address? What is the size of the problem/opportunity?
Impact - What practical results, such as sales, users or profits, has the innovation had on a software product or on the software industry? The innovation must be new and have both a current and future impact.
Novel - How does the innovation break with traditional ideas or processes?
For more details about the Software Innovation Awards, click the links below.
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