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Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.

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Listed below are the 2008 SoftwareCEO Software Innovation Award winners.


SoftwareCEO Innovation Awards

The Computing Technology Industry Association (CompTIA), the leading trade association for the world's information technology (IT) industry, announced the winners for the 2008 SoftwareCEO Software Innovation Awards.

The SoftwareCEO Software Innovation Awards recognize innovative software products and new business models in eight different categories.



Winners in each category are:

Company Achievement in Innovation
Company Name Product or Service Name Summary of Innovation
Visible World intellispot An automated system that delivers custom video ads to specific audiences

Most Innovative Enterprise Software
Company Name Product or Service Name Summary of Innovation
SAVO Group SAVO A system for sharing insights across a company to strengthen sales and marketing
splunk Splunk 3.1.5 An IT search engine that covers all the apps, servers, and devices on a network
Knoa Experience & Performance
Manager (EPM)
A system that precisely measures the user experience for enterprise apps

Most Innovative General Business Software
Company Name Product or Service Name Summary of Innovation
Unison Web-based Collaborative
eLearning Development Solution
A web-based eLearning development system where everyone can work together
SmartDraw SmartDraw 2008 An easy-to-use graphics program with automated templates that save time

Most Innovative Service/Business Model
Company Name Product or Service Name Summary of Innovation
SAVO Group SAVO A model for sharing insights across a company to help build sales
Unisfair

Virtual Events

A model for holding virtual events like trade shows, job fairs, and training

Most Innovative Small and Medium-Sized Infrastructure Software
Company Name Product or Service Name Summary of Innovation
innosource Docufree A system to automate AP by scanning checks, making bank deposits, and updating accounts

Most Innovative Software for the Software Industry
Company Name Product or Service Name Summary of Innovation
OpSource OpSource Connect A way to integrate SaaS offerings with one other and with legacy licensed apps
Aladdin Knowledge Systems Aladdin HASP SRM A flexible suite of tools to support licensing and protect software and IP

Most Innovative Software Idea
Company Name Product or Service Name Summary of Innovation
GreenPrint

GreenPrint

A utility for saving wasted pages in printouts


Most Innovative Vertical Industry Software
Company Name Product or Service Name Summary of Innovation
GemCom InSite An IT system that brings ERP-like functions to mine managers
nGrain PocketClock/GPS A portable time and attendance clock for construction sites that uses GPS

Criteria for the awards include:

  • Scope - What business problem or opportunity does the software innovation address? What is the size of the problem/opportunity?
  • Impact - What practical results, such as sales, users or profits, has the innovation had on a software product or on the software industry? The innovation must be new and have both a current and future impact.
  • Novel - How does the innovation break with traditional ideas or processes?

For more details about the Software Innovation Awards, click the links below.

Finalists and Winners

Here are the finalists and winners from prior years: