Login | Register Now | Home | Contact Us |Click to change language | View Cart
SoftwareCEO
divider divider divider divider divider divider divider divider
spacer

Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.

spacer
Each year, SoftwareCEO/CompTIA forms a select panel of industry experts to evaluate the nominations and determine finalists and Software Innovation Award winners. These industry experts, are analysts, consultants, writers and trade press, and subject-matter experts. Judges must submit an application which is reviewed for experience and expertise.

SoftwareCEO 2009 Innovation Awards

Our esteemed panel of judges for 2008

We want extend a sincere “thank you” to our panel of judges this year. If not for their tireless efforts in evaluating all the competitors, we wouldn't have a competition.

  1. Winton Churchill, Churchill Method, Inc.
  2. Jim Geisman, MarketShare, Inc.
  3. Gordon Graham, Editor, SoftwareCEO
  4. Charles Mills , Strategic Due Dilligence
  5. Bruce Hadley, Founder, SoftwareCEO
  6. Robert Dubicki, TP Systems Ltd.
  7. Dave Sommer, Publisher, SoftwareCEO

Details

For details and frequently asked questions on the Software Innovation Awards:

Finalists and Winners

Here are the finalists and winners from prior years: