...the current economic recession and how small software firms can successfully navigate through it.
We'll have four software industry veterans on deck, representing a range of perspectives from marketing and sales to finance,
to help you develop strategies to not just survive, but thrive, in this difficult economic climate.
Do you know...
What expenses to cut, and how to reallocate the rest?
Where to focus your marketing efforts to get the most bang for the buck?
How to counter demands from buyers to discount because "times are tough"?
How to manage your financials in light of longer and longer sales cycles?
If not, join us. Listen. Learn. And since you'll be part of the discussion... ask our panel the tough questions.
Listed below are the 2008 SoftwareCEO Software Innovation Award finalists.
The Computing Technology Industry Association (CompTIA), the leading trade association for the world's
information technology (IT) industry, announced the finalists for the 2008 SoftwareCEO Software Innovation Awards.
The SoftwareCEO Software Innovation Awards recognize innovative software products and new business
models in eight different categories. Award winners were announced at the Software
Marketing Perspectives conference in Santa Clara, Calif.
Scope - What business problem or opportunity does the software innovation address? What is
the size of the problem/opportunity?
Impact - What practical results, such as sales, users or profits, has the innovation
had on a software product or on the software industry? The innovation must be new and have both a current and future impact.
Novel - How does the innovation break with traditional ideas or processes?
For more details about the Software Innovation Awards, click the links below.
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