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Software University

Last Class:

Marketing Spend:
How to Stop the Bleed in 2010

December 17, 2009
9am Pacific, 12pm Eastern

What it's about...

Performance should be measured by outcomes, not just activities.

Yet many CEOs still measure marketing on the number of trade shows attended, media mentions, and e-mail list size.

And some still allocate marketing spend across multiple mediums, hoping to "hit the jackpot" with just one of them.

Just in time for your 2010 planning sessions, you'll learn…

  • How much marketing strategy is needed
  • How to keep your marketing tactics and budget spend inline – every time
  • How to hold marketing accountable to company objectives and targets

… and much, much more.

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Listed below are the 2007 SoftwareCEO Software Innovation Award winners.


SoftwareCEO Innovation Awards

The Computing Technology Industry Association (CompTIA), the leading trade association for the world's information technology (IT) industry, announced the winners for the 2007 SoftwareCEO Software Innovation Awards.

The SoftwareCEO Software Innovation Awards recognize innovative software products and new business models in eight different categories.



Winners in each category are:

Company Achievement in Innovation
Company Name Product or Service Name Summary of Innovation
GenAudio AstoundSound 4D audio from only two speakers

Most Innovative Enterprise Software
Company Name Product or Service Name Summary of Innovation
Bit9 Parity Anti-malware with
whitelist, blacklist, and graylist
SmartOrg Decision Advisor Modeling tool that deals with high uncertainty

Most Innovative General Business Software
Company Name Product or Service Name Summary of Innovation
Jive Software Clearspace Easy-to-use Web 2.0 knowledge-sharing platform

Most Innovative Service/Business Model
Company Name Product or Service Name Summary of Innovation
CIRadar

Competitive Intelligence service

Human smarts combined with web research
OpSource

OpSource On-Demand

Software "bus" to help ISVs roll out SaaS

Most Innovative Small and Medium-Sized Infrastructure Software
Company Name Product or Service Name Summary of Innovation
Entellium Rave Visually compelling CRM using game design techniques

Most Innovative Software for the Software Industry
Company Name Product or Service Name Summary of Innovation
macrovision FLEXnet Publisher 11.3 Software installation
and licensing utilities

Most Innovative Software Idea
Company Name Product or Service Name Summary of Innovation
rPath

rBuilder™ and rPath™
Appliance Platform

Simple platform for creating appliances


Most Innovative Vertical Industry Software
Company Name Product or Service Name Summary of Innovation
Catalis Accelerator Graphical health record for tablet PCs
nGrain 3D PDA Viewer 3D interactive repair manuals on PDA

Criteria for the awards include:

  • Scope - What business problem or opportunity does the software innovation address? What is the size of the problem/opportunity?
  • Impact - What practical results, such as sales, users or profits, has the innovation had on a software product or on the software industry? The innovation must be new and have both a current and future impact.
  • Novel - How does the innovation break with traditional ideas or processes?

For more details about the Software Innovation Awards, click the links below.

Finalists and Winners

Here are the finalists and winners from prior years: