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Software University

NEXT CLASS

Recession-Proof Your Software: A Special Panel Discussion

December 11, 2008
9am Pacific, 12pm Eastern

This panel will discuss...

...the current economic recession and how small software firms can successfully navigate through it.

We'll have four software industry veterans on deck, representing a range of perspectives from marketing and sales to finance, to help you develop strategies to not just survive, but thrive, in this difficult economic climate.

Do you know...

  1. What expenses to cut, and how to reallocate the rest?
  2. Where to focus your marketing efforts to get the most bang for the buck?
  3. How to counter demands from buyers to discount because "times are tough"?
  4. How to manage your financials in light of longer and longer sales cycles?

If not, join us. Listen. Learn. And since you'll be part of the discussion... ask our panel the tough questions.

Register today...

 
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Listed below are the 2007 SoftwareCEO Software Innovation Award winners.


SoftwareCEO Innovation Awards

The Computing Technology Industry Association (CompTIA), the leading trade association for the world's information technology (IT) industry, announced the winners for the 2007 SoftwareCEO Software Innovation Awards.

The SoftwareCEO Software Innovation Awards recognize innovative software products and new business models in eight different categories.



Winners in each category are:

Company Achievement in Innovation
Company Name Product or Service Name Summary of Innovation
GenAudio AstoundSound 4D audio from only two speakers

Most Innovative Enterprise Software
Company Name Product or Service Name Summary of Innovation
Bit9 Parity Anti-malware with
whitelist, blacklist, and graylist
SmartOrg Decision Advisor Modeling tool that deals with high uncertainty

Most Innovative General Business Software
Company Name Product or Service Name Summary of Innovation
Jive Software Clearspace Easy-to-use Web 2.0 knowledge-sharing platform

Most Innovative Service/Business Model
Company Name Product or Service Name Summary of Innovation
CIRadar

Competitive Intelligence service

Human smarts combined with web research
OpSource

OpSource On-Demand

Software "bus" to help ISVs roll out SaaS

Most Innovative Small and Medium-Sized Infrastructure Software
Company Name Product or Service Name Summary of Innovation
Entellium Rave Visually compelling CRM using game design techniques

Most Innovative Software for the Software Industry
Company Name Product or Service Name Summary of Innovation
macrovision FLEXnet Publisher 11.3 Software installation
and licensing utilities

Most Innovative Software Idea
Company Name Product or Service Name Summary of Innovation
rPath

rBuilder™ and rPath™
Appliance Platform

Simple platform for creating appliances


Most Innovative Vertical Industry Software
Company Name Product or Service Name Summary of Innovation
Catalis Accelerator Graphical health record for tablet PCs
nGrain 3D PDA Viewer 3D interactive repair manuals on PDA

Award winners were determined by evaluations of six judges:

  1. Winton Churchill, Churchill Sales Cycle Solutions, Inc.
  2. Gordon Graham, Editor, Software CEO
  3. Robert Dubicki, Agili-T Group
  4. Bruce Hadley, Founder, SoftwareCEO
  5. Mark Paul, Synergy Consulting Group, Inc.
  6. David Sommer, Vice President, E-Business and Software Solutions, CompTIA

Criteria for the awards include:

  • Scope - What business problem or opportunity does the software innovation address? What is the size of the problem/opportunity?
  • Impact - What practical results, such as sales, users or profits, has the innovation had on a software product or on the software industry? The innovation must be new and have both a current and future impact.
  • Novel - How does the innovation break with traditional ideas or processes?

For more details about the Software Innovation Awards, click the links below.

 
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