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SoftwareCEO 2008 Innovation Awards
View this year's SoftwareCEO Innovation Award Winners.

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Tip of the Week

Low-cost resources to help you sell, market, and design a GUI

by Gordon Graham, Editor, SoftwareCEO

CLICK HERE FOR SINGLE-PAGE & PRINT-READY VERSIONS (SITE MEMBERS ONLY)

Did you ever get stuck partway through a project, and need a little help to get over the hump?

Well, help is on the way. And it's all free, or very low-cost.

Sales people, here's a blog packed with sales nuggets, including topics like how to overcome objections to open source and how to describe your software in only seven words.

Marketing people, need something more jazzy for your next campaign? Here's how to set up a "swipe file" of choice words and phrases for less than $25, plus a gallery of ads from Apple dating back to 1976 for inspiration.

Software designers, not sure if your new interface makes sense? Here's a visual reference to many operating systems, a guide to 72 GUI bloopers to avoid, and a cool new look for search.

continued »

  SoftwareCEO Exclusives

14 tips from our second annual Innovation Award winners

by Gordon Graham, Editor, SoftwareCEO

CLICK HERE FOR SINGLE-PAGE & PRINT-READY VERSIONS (SITE MEMBERS ONLY)

Innovation is at the heart of the software industry; without it, we wouldn't be here.

To help acknowledge the people creating the breakthrough ideas of today, we created the SoftwareCEO/CompTIA Innovation Awards.

(CompTIA is the Computing Technology Industry Association based in Chicago that publishes SoftwareCEO.)

Last year we launched these awards, and the concept took off. This year we had close to 100 entries, for everything from a simple utility to cut wasteful printing to a platform for holding virtual trade shows.

The award winners were announced at a special reception at the Software Marketing Perspectives conference in Santa Clara, Calif. the first week of May.

This feature presents 13 award-winning software firms that are busy working on fresh and exciting ideas. (One company won in two categories, giving us 14 awards in all).


How we picked the winners
Innovation seems to pop up in all different forms in our industry. If you could predict an innovation, or locate it within some overall pattern, it wouldn't be nearly as innovative.

So like last year, we had a broad range of entries, with no apparent trends to help sort them into neat categories.

The judging criteria included three key aspects:

  • Scope: What business problem/opportunity does the innovation address? What's the size of the problem/opportunity?
  • Impact: What practical results in terms of sales, users, profits, and so on has the innovation had on a software product or the industry?
  • Novelty: How much does the innovation break with traditional ideas or processes?

Based on these criteria, our judges — each of them an industry expert — awarded points to each entry.

This narrowed the field to several dozen finalists, as listed here. Then an award went to the top-scoring entry in each category; if the scores were very close, we gave more than one award per category.


Now we have two double-plays
Two firms have now received two Innovation Awards in the first two years of this program.

For its ongoing innovations in SaaS enablement, OpSource received an award both years.

And SAVO this year received awards in two different categories, both for most innovative enterprise software and for most innovative business/service model.

Way to bat 1000, you guys!


And the award goes to...
The following table shows all 14 winners in the 2008 SoftwareCEO/CompTIA Innovation Awards.

continued »

Software University

Next Seminar

Sales Myth vs. Reality:
22 Truths about the Undone Deal


Instructor:
Kristin Zhivago
, Zhivago Marketing Partners


May 15, 2008
9am Pacific, noon Eastern


This class will cover:

  • How to eliminate the 7 Salesperson Sales-Stoppers
  • 5 selling mistakes that software CEOs always make
  • 5 tips to transform your selling process from “blind pitch” to “guided buy”
  • Why classic selling methods aren't working anymore
  • How to make customers WANT to buy from you by optimizing their “buying” and “using” experiences
  • How you can identify their “experience expectations”
  • How to build a buying process map for your product... your “roadmap to revenue”
  • How you can avoid the pitfalls of real-world buying processes - from the buyer's perspective

... and much, much more.

Find out what buyers want - and how they want to buy it from you - before spinning your wheels in another sales call.
Register today...

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