Any advice please for a small UK software house trying to enter the US market?

[MarkM]

Hi, I've just joined the site, looks very interesting.

Briefly, I created a fast way to learn to touch type in 90 minutes called KAZ (www.kaz.co.uk) and we have over 1m users. I designed this in UK and US/Canadian verions. In the UK we operate in 3 distinct markets - Education, Corporate/Government and retail/TV (QVC) very successfully.

In US retail we were in CUSA for 3 years until our distributor pulled out of the market so we no longer have a presence. In the corporate market we are teaming up with NETg on their LMS and I have yet to find a way into education.

Starting with education, we have network and intranet versions in Flash with back office, teachers guides etc. Ideal for schools at all levels (www.touchtype.co.uk/kazflash). Approached a couple of larger US vendors to partner with no success. Looking for education contacts/media partners. (BTW, KAZ is even licenced by the company that make our main US competiton, Mavis Beacon)

Any ideas gratefully received.

Thanks
Mark Meakings

[hadley]

Seems like this one came up recently, so I may be repeating myself (what else is new?):
In our Editorial Archives (http://www.softwareceo.com/index_archive.php) there are a couple of Feature articles that speak to this: "Going Global," from 10/7/03, and "Coming to America," from 12/23/03.

[Charles Mills]

May I be contrary? Is there a market for typing instruction software? I think of typewriters as a quaint relic that we used to use way back when. Is that not true? Are typewriters perhaps more common in the UK than in the US? Is "touch typing" a skill required by PC-based word processors (the people who word process, not the software). Or is this one of those things where "reports of my death have been greatly exaggerated"?