Wow, you're really bucking a trend here...talk to all of the newspaper folks. I can't think of an idea that is swimming upstream against what's going on with people's habits than this one. Having said that, maybe there's a niche opportunity--my guess is with older folks.

What is the reason that you decided to provide such a service? Did you see a real need for this--or are you doing it just because you can?

New businesses should be driven from unmet needs. If you believe there is an unmet need here, who has it? Who is the prime prospect?

You need to characterize what your prime prospect looks like. Then there are any number of standard market research methods available to size the market, establish price sensitivity, etc.

But until you have an idea what your main customer looks like, it's hard to do market research.

Phil Morettini
PJM Consulting
Moretti on Management Blog
http://twitter.com/TechnologyGuy
+1 858 792 1062

I understand, and you may be right. There may be a market. However, saying "if only 1/10,000 of the 266 million Internet Users want my product" doesn't define a market. Many people have gone broke in the software business with that strategy.

Who are they? What do they really want? Where do they congregate (either virtually or in the physical world) so I can target them easily? How do I market to them?

As I said before, you must find out what your potential customer looks like. Only them can you count them and decide how most effectively to market to them.

Phil Morettini
PJM Consulting
Moretti on Management Blog
http://twitter.com/TechnologyGuy
+1 858 792 1062

I would first hypothesize who these folks might be: Older folks? People getting physical newspapers or magazines currently? (I get both, and would never use your service). Then try to talk to them directly so that you can try to figure out what they might have in common.

Then, with that knowledge, you can try to figure out where they congregate and then use a more objective research method such as a survey or poll. But you need to converge on what your "prime prospect" might look like using more subjective research methods before these online methods would become real useful. If you just approach the Internet population as a whole, you won't get accurate results for your key questions.

Phil Morettini
PJM Consulting
Moretti on Management Blog
http://twitter.com/TechnologyGuy
+1 858 792 1062

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