Which factors enterprise cares most when considering entering into China?

Nowadays, China has become the most thriving country in the world. Many enterprises have entered or are willing to enter China market no matter for seeking lower cost or bigger market. At the same time, unfamiliar with China market may set back their progress. Our company is helping foreign companies to enter into China smoothly like China market entry service, market opportunity analysis. Which factors enterprise cares most if they would like to expand the business to China and do you think is it necessary to hire a company to do the China market research?

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