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July 2, 2008 07:52 AM
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mg

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Joined: 04/09/2008

We are a small, very niche orientated ERP software firm. Out of the roughly 2,200 US prospects, 1,500 are 100 employees and smaller. While we are the largest supplier of software to our niche, only 27% of our customers are 100 employees and smaller. We are considering using the SaaS model to develop the lower tier markets.

I asked our database partner (They will not host the software, just provide the licenses needed to run the software) what is the costs or what is their cut of the deal? They have floated 20% of our software price will flow to them. That seems very, very high. In fact, I would be better off buying the licenses outright and paying the yearly maintenance.

My question is, for those using the SaaS model, what percentage are you paying to your database technology partner, if any?

Thanks

Discussion:    Add a Comment | Comments 1-3 of 3 | Latest Comment

July 2, 2008 8:17 AM

That seems pricey to me, too. I would do two things.

First take a look at Microsoft's SPLA (Service Provider License Agreement) pricing relative to a dedicated license. SPLAs are described here.

If you call MS, you can get a general idea of the pricing. I recall it being quoted as $X/month and was something in the order of 25% of the single license price.


Second, I would have the vendor give you a SaaS price (from which the hosting fees can be deducted). The quoted price should be a $amount per month not a percentage of your revenues.

HTH

Jim Geisman

[COLOR=DarkRed][B][URL="http://www.softwarepricing.com"]Software Pricing Partners, Inc.[/URL] [COLOR=Black]+508-647-0330[/COLOR][/B][/COLOR]

July 2, 2008 11:10 AM

I agree with Jim. It seems high, and a % of your revenue is a strange way to do it... I would expect you'd either get a hosted price quote from them (as Jim suggested) or you'd do the database hosting yourself as part of your service offering (so you'd just do a standard licensing with your database supplier, and you'd then host the databases).

Have you decided on the overall pricing structure for your SaaS offering yet? Or are you still doing the research, gathering what your actual costs are going to be before you put your own pricing in place? I'd recommend both: do a tops-down (what are your customers willing to pay, what are your competitors doing?) as well as bottom-up (figure out your hosting costs, then figure out what you need to sell the service at in order to make the profit that you need).

Since you have an existing licensed software solution, which I'm assuming you will continue for those customers who prefer to keep it in-house and manage it themselves, you also need to think carefully about how to price to avoid channel conflict and avoid undercutting your licensed offering.

Good luck!

Joanna

Joanna Lees Castro
http://www.software-marketing-advisor.com
"Providing guidance to business software and services vendors in a service-oriented world"

July 5, 2008 10:40 AM

1500 of your prospects looks a lucrative market for you to go after but 20% is too steep a cost that you can commit to your database partner. Few things that I wanted to add here...

1. I am not sure as to how your database partner can look at 20% when they do not really know 20% of what, as your pricing is not yet done.
2. There are a whole bunch of things that you need to consider when you host your software and start serving the long tail of your market and they include hardware and network infrastructure management, license management, billing, security and analytics. On top of this, you will commit to an SLA whenever you sign up a new customer
3. Your pricing needs to factor all these expenses and ensure that you are actually in a position to service your long tail.
4. This brings us to the fact that SaaS is more a business and marketing issue than being a technology issue.
5. It would be ideal for you to consider some SaaS hosting specialists and possibly you should engage consultants who can do the SaaS pricing for you. This way you would be able to negotiate better with your database partner as well.

Thanks and Good luck with your moving to SaaS.

Sabapathy Narayanan
Aspire Systems
http://www.aspiresys.com
Producteering - Products built better and faster!

Discussion:    Add a Comment | Comments 1-3 of 3 | Latest Comment

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