Fluid Innovation has just launched its Insight Partner Program. Here's how it works:

Fluid Innovation connects large companies that have developed software for internal use to small-to-midsize software companies interested in commercializing that software. It's a way for your software company to add a new, proven product with an ROI statement and reference customer without the usual risk associated with new product development.

We operate www.VirtualVentures.com, an online marketplace for these software technologies. The Insight Partner Program allows you, as a decision maker at a software company, to tell us what types of software you're interested in. When we find a match, we'll alert you. There are many other benefits to joining the program as well.

To register for the partner program at no cost, visit www.virtualventures.com. During the registration process, check the box that says you're interested in the partner program.

If that's not enough, we're giving away some goodies to people who sign up for the program. Sign up before December 21 and be entered to win a Microsoft Zune. If you don't win the Zune, we'll send you a Virtual Ventures t-shirt for free (North American only).