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December 5, 2011 08:03 PM

Categories: Sales and Distribution

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Bill R

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Joined: 01/08/2009

Hi. I have a small software development company outside of Chicago. I have not actively tried to sell our product for the last couple of years. I have relied exclusively on free trial periods, guerilla marketing, website content, a large library of product training videos, drip marketing, etc. to sell our software. I am at the point where I want to start selling. I can talk about our product to trial users all day long and give great online training classes but I really donÂ’t know the first thing about selling best practices.
I would like to ask your opinion as to the best method of learning how to effectively sell software to construction contractors. With the thousands of books that are available on the subject, should I try to learn on my own? If so, are there books and/or courses that you could recommend?
Should I obtain the services of a sales consultant / coach? If so, do you have any recommendations for the Chicago area?
With the advent of on-line training, is long distance training a valid option? If so, do you have any recommendations?
Cost is always a consideration. Obviously, learning on my own with books would offer the lowest initial cost but I think that minimal results might offset the low cost.
Do you know of the range of fees that sales trainers / coaches charge? Is it best to look at hourly rates, retainers or a combination of the two? Is a return on investment typically achieved? If so, is there a typical time frame for training and ROI?
Thank you in advance for any advice that you are willing to share.

Discussion:    Add a Comment | Comments 1-5 of 5 | Latest Comment

February 8, 2012 5:41 PM

Bill,

I am kind of surprised that you didn't get tons of replies here. Although you did kind of run through an array of questions there.

First, I guess, what kind of product?

See my post on the Sales Expense question. That's a big question as to the type of sales people and then sales training that you might need.

Carl

February 8, 2012 5:49 PM

Hi Carl,

Thanks for the response. During the last month I did find that I like the SPIN selling approach for our product line. I have also decided that the service of a qualified consultant, such as Phil Morettini of PJM Consulting, is a wise investment for those in my particular circumstance.

Best Regards,

Bill

February 8, 2012 6:11 PM updated: February 9, 2012 9:51 AM

I think the answer to your OP is, "all of the above" -- and it's wonderful to read a post from someone who is willing and eager to learn. :-)
Phil is an excellent choice -- the guy knows his stuff. There are lots of good sales trainers out there; Steve Kraner is one I know and like.
Beyond that, since you're selling to the construction industry, I'd do everything possible to get inside their heads. This could mean attending their conferences, reading their journals, and talking to others who successfully sell to them. Doesn't have to be software companies; could be the guy who sold them a fleet of pickup trucks. I mean, every buyer buys out of some combination of FUD (fear uncertainty doubt), but you want to find which are the most important triggers for your market.

February 9, 2012 7:50 AM

I think you will find the sales training to be your best investment.

February 9, 2012 10:28 AM updated: February 9, 2012 10:29 AM

I did have a phone conversation with Steve Kraner a few years ago when he was involved in sales training using the Sandler method. I really liked what he had to say but I was boot strapping my development and wasn't to the level of development where it made sense to spend the money needed to hire someone of his quality. Now that I have confidence that our product is ready, I will be giving Steve another look.

There comes a point where you need to invest in your success. I am scheduled to begin working with a high caliber consultant next week and am really excited about finally having someone that can help me learn how to do things right. I honestly believe that I am on the verge of reaching that vaunted "Next Level" that we all dream about.

My business is in an area that I knew absolutely nothing about 8 years ago. I simply had the audacity to believe that I could make something out of nothing and provide a better life for me and my family.

It was difficult learning how to do everything for the first time but I believe that we all have the ability to do whatever we choose as long as we have the tenacity to go all in and make it happen by sheer will and dedication.

For me, that required working every waking hour, 7 days a week, for the last 7 years. It was a painfully long drawn out process because of our lack of funding. It can also be difficult if you have a family that is counting on you to provide for them. If you have a spouse that is not involved and thusly does not have the ability to share your vision, it can cause a pretty serious strain on your relationship. Their faith in your ability to succeed can only last for so long when they see your savings dwindle during the development and subsequent ramp up period. For that reason alone, your window of opportunity will only remain open for so long. That was the reason that I sacrificed my quality of life for the last 7 years. Every single day I knew that the clock was ticking and I only had a limited amount of time to make it work.

I am sharing my personal experience in an attempt to express my strong belief that we all have the power to take charge of our lives, as long as we are ready to make the required sacrifice and dedication to make it happen. That's one of the reasons that I get so upset when I hear the current political rhetoric about the evil 1% not paying thir fair share. No offense but they can all kiss my ass and I canÂ't wait until November when hopefully we will take our country back.

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