September 20, 2011 2:14 PM

You can find companies that do this on their website or blog, but it's hard to keep up-to-date, especially with SaaS software. If you have outdated or incorrect information about a competitor's features you lose credibility, which undermines the entire point of doing it.

Most often when I see this done it is kept private and shared as part of the sales process. But that might be because we work more with high-end B2B than low-end.