Sounded like a marketing question to me, so I moved your question to the Marketing forum.

Do you have a medical doctor fronting for you? If not, nobody will buy.

Because medical doctors only buy from other doctors. It's a cultural issue.

This has come up in the past when I was involved with a radiological network, and more recently with the health record initiative>.

Isaac Asinov was a PhD. in biochemistry. He taught at a medical school. MDs do not respect other "doctors."

Hi,
We just finished a major marketing push for www.medworxx.com. Importantly, you must identify your target market within the medical community. Is it a Physician? Management? Once you determine this, you can begin to narrow down how and who you should market to.
Hope this helps, m

Hi friends,
I am new to this forum and found it good. We are into medical software marketing (SaaS).
Can anyone provide me information on how we can market it efficiently? How are the AdWords? Where we will get good leads to call? Or is there any other marketing method?
We market only in US. Cold calling has given us bad results. We are going to try AdWords!
Thanks

I always think it makes sense to just ask prospects.

Call up some of the people who originally expressed interest in your software and ask why they didn't buy. You can guess why things aren't working and we can guess, but why not ask? They won't necessarily tell you the whole truth--they won't want to hurt your feelings--but you'll get some feedback.

Also, see if you can find some people--maybe friends or friends of friends--who are in this industry. Get them to spend an hour with you looking at the software and telling you what they think.

If you've got users, ask them why they bought your software. Then use that same language when you talk to prospects.