Oz, I thought this was a "bigger" question than just marketing, so I moved it to the Strategy forum. Let me know if you disagree.
Categories: Strategy and Leadership
I was just wondering if anyone has had any experience with software for the Sony PSP or iPod? And is this a profitable market? Is easy to develop and use software such as dvd convertor and other multimedia software a market worth developing for?
When you ask if anyone has "any experience with software for the Sony PSP or iPod" - are you asking about technology (the software), or the market, or the gaming / music industr, or ...? You do ask about the market - if it's profitable - but you also ask about developing software. SO I ama bit confused as to what type of advice you are looking for.
Do you already own a company? Or are you mainly a programmer (looking for something to put together)? I notice in other posts, that you have asked about the anti-spyware market.
So, are you looking to start a new company or do you already own an existing company, and looking to expand? I'm trying to better understand your experience level - when it comes to starting and/or successfully operating a business. It will help with our responses to your questions
Last time you went down this path with us, the advice was solid that instead of hunting for software to make, or trying to enter an already crowded anti-spyware market, you should look to create a product that solves a need that you know about. Rather than looking at download.com to see what is popular, you should look at businesses and the world around you and research what is missing for a particular market.
Chances are really good that when you go chasing after what's hot, the market will have been saturated by the time you get there. Read Guy Kawasaki's The Art of The Start for a good basic business primer. I also recommend that you look at partnering with someone that has a software idea so that you could be the developer and they could run the business. I can see that you're excited about creating something, I just want to see you be successful with the effort and work you put into it.
Don't quote my whole post if replying, that takes the moderators time on this forum to clean up.
Looking at this strategically ...
Yes, there is certainly opportunity here, because it is a growing market segment.
On the other hand ...
You need to pick a niche in this segment very carefully.
Can an actual business be made of this niche?
Is the problem you plan to solve something people are willing to pay money for?
Basic marketing stuff.
The biggest challnge in the iPOD market is that it is a fairly closed architecture, with the iPod and iTunes integration, and being controlled by Apple. Any product you develop, will always be vunerable because Apple can quickly and for free add whatever functionality you may be selling. You will be a complementor. And as a result, potentially be squished like like a bug by Apple. Look at it this way... a lot of shareware/utilities being sold for Windows back in '95 disappeard as Microsoft embedding funtionality into the operating system. You face the same danger with Apple (and Realplayer, Winamp, Flac, TotalRecorder and a host of existing software companies already trying to cater to this market).