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July 15, 2005 12:24 PM

Categories: Strategy and Leadership

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Allan Norman

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Joined: 07/15/2005

An acquaintance has developed a Â?middlewareÂ? program which is used to assist in the development of excel based programs where the logic or calculations are complex. It eliminates the need to write excel macros.

I am a financial planner first and have some ties to some other businesses. Software marketing and development are not in my background, nor do I have the time. Although, if it is a good product I donÂ?t want to just sit on it.

My question is what is my next step? Do I do some web sales and see if there is an interest in the product, or approach some resellers and ask for their input? Take it to someone else and have some sort of revenue sharing relationship?

Thank you.

Discussion:    Add a Comment | Comments 26-50 of 51 | Latest Comment | « Previous 1 2 3 Next »

October 13, 2011 9:36 AM

ii complete mca course so i want to create software company please suggest to me

October 20, 2011 2:51 AM

mukesh gehlot said: ii complete mca course so i want to create software company please suggest to me
Could you provide details and a more specific question? This is simply too vague to repsond to.

View unverified member's comment - posted by Arshad Nadeem Alam

November 14, 2011 9:03 AM updated: December 5, 2011 6:34 PM

Arshad Nadeem Alam said: hello sir i wanted to start a software based company, i've registered my company too, but not getting the startup clue so that I could bring it up. please help me in this regard

There are many great books available - and quite a few posts within Software CEO that can help you get started. If you have a more spcific question, we can provide a more specific answer. "How to start a company" is a really big question..

November 29, 2011 1:48 PM

hi everyone. i want to start a small software firm. i need projects to do. where i can get the genuine software projects. plz help me and guide me.

December 29, 2011 11:25 AM

*** Deleted By Moderator ***


December 29, 2011 11:37 AM

Thrinath,

It sounds like you are a developer and looking for projects. If so, I recommend you join IQTechPros.com, the world's largest network of full-service IT integrators. They have hundreds of projects from companies looking for specialized developers. They also team up developers and consultants to work on complex integration projects. It is free to join.

I hope this helps.

Ted

Ted Finch 512-947-7016 tedfinch att chanimal.com www.chanimal.com (Chanimal - The Ultimate Resource for Software Marketing)

January 1, 2012 11:07 AM

hello everyone .right now i completed my btech in cse(computer science stream ) and iam planning for ms in us ,my ambition is to establish aa new company by my own for that what i have to do first iam now improving my skills and improving my knowledge in my subjects beyond this what i have to do... please help me

January 1, 2012 11:48 AM

As you're going back to school for a Master's degree, it sounds like you have some time to figure this out. Something to consider... an MBA instead of an MS. Another alternative is specializing in entrepreneurship. There are many great Universities in that area.

January 31, 2012 12:42 AM

hi,
Is there any kind of middle companies(Do commision based sale) those can sell the products for people like us those have good ideas but cannot afforde to have a good sales team.
Thanks
SSRai

January 31, 2012 8:40 AM

SSRai: Yes. Sometimes, they're called Value-added Resellers (VARs). Just depends on the software that's being sold and what you mean by "like us". Why do you ask? / What are you looking to do?

January 31, 2012 8:55 AM

Thanks. (I am lucky I found this site)
I would like to make very small products for small businesses. I have 2-3 ideas in my mind. I was not sure to what should be my first step, development or sale. It's like I can't sell if it's not developed and don't want to develop if it can't be sold.
Please advice.
Thanks in advance.

January 31, 2012 9:25 AM updated: January 31, 2012 9:25 AM

Yes... this site contains excellent insights into how to start and grow your company.

Regarding your "development or sale" question. The first thing to do - before spending any time or money developing any ideas - is to *validate* your market.

For example: If you can determine how potential customers value (read 'price') your product, you can make much better decisions. If they value it much lower than what it costs you, STOP. Great idea, but no market. If they value it way more than what you think it is worth, then you may have a blockbuster on your hands... depending on competition.

From a strategic perspective, it is very important understand your potential market - and their needs - before you develop what you think is great.

So... the 'order' of things is to focus on market-validation - and let new insights help guide your product development as well as your marketing and sales channel(s).

When I say 'market validation', I do not mean $100K market research projects. Or finding market research reports – of what “Garnter says”. I am really talking "potential customer research". Learning more from those you think will be your customers. Those you will eventually need to ask for money (for your solution), anyway. Better to find out now then after you sink time and capital into it.

January 31, 2012 9:46 AM

Thanks.
Should I go to few potential customers to just show the concept and ask how much would they spend on it. Do you think is it good idea to create a demo screens.

January 31, 2012 10:03 AM

[1] You will need to apply a pricing process. Asking just "How much will you spend" is much better than guessing, seeing what competitors do or doing a cost+margin assessment. But it is not enough and the answers will lead you astray. Check out this SW CEO post where I answered it previously. When you plot out the responses to four of the five question, it should look something like this.

[2] You should not need demo screens. (Per the description of the process, above.)

February 1, 2012 2:00 AM

Very nice.
I have one client, he needs something to be developed, although its a customized software but it could be very close to open box product. But he is not willing to pay the full cost. Should I develop this for him Keeping in mind it's just giving me break and later with minor changes I can have one product ready.
Should I still do the price accessment first?
Thanks.

February 1, 2012 12:19 PM

It seems you're talking about apples and oranges: Your first question was about starting a company: developing 2 to 3 "small products for small businesses". Now, you're asking about custom software development.

My response about performing pricing research was about the products.

If signing a client helps you pay the bills, you may want to consider it. However, if you're looking to have his payment (to develop his product) applied to you then make 'minor changes' to have a product ready for you... then I suggest you get the advice of a lawyer. (Ethics and Work for hire, stuff).

Hope this helps.

Mark

PS: Just so you know, SWCEO isn't really to take the place of consulting, or legal advice on very specific matters - rather a place to address questions that may apply to all. If you have a very specific challenge that requires more than a brief response, perhaps you it may be more beneficial to hire a consultant and/or attorney.

February 1, 2012 3:30 PM updated: February 1, 2012 3:32 PM

Start a business doing something you are passionate about, or at least something you enjoy doing. Besides the fact that you will be devoting a lot of time to your business, people will be more likely to hire you to do something, if you are excited about what you are doing. Another suggestion is that before starting a business, make sure you have worked in a similar job for at least a year or two, that's probably the only way to find out if you will really enjoy it, and it's a lot less risky than venturing out on your own.

By Mark Jason
http://www.printingray.com/sticker-printing.html

March 8, 2012 6:05 AM

I wanted to start own company, can you suggest me????
My starting investment will be 5,00,000-7,00,000

May 1, 2012 11:40 AM

i am final year student of Engg.(cse).
i have made lots of websites of schools.
i want to register a software company.
what should i do?

View unverified member's comment - posted by gnano

June 9, 2012 9:44 AM

gnano said: hi sir i like to start a business and i just finished my b.e in ece and my company profile is based on system design and software developement.can u help me how to start from scratch.
Review S/W CEO posts for some excellent advice and purchase, read and implement what the following books recommend:

The Entrepreneur's survival Guide:http://www.synergy-usa.com/ESG.html
The E-Myth: http://www.e-myth.com/shop/
The High-Tech Start-up: ISBN: 9780684871707

June 11, 2012 10:04 AM

first of all identify your target market and ask some of your potential buyers what all things they would like to as in features. checkout for competitors, if at all there are any, seek their plans and operational activities.

Ashish Tulsani www.tulsani.com

August 10, 2012 5:03 AM

Thanks for sharing, you can also have a look at: software promotion

View unverified member's comment - posted by papun

Discussion:    Add a Comment | Back to Top | Comments 26-50 of 51 | Latest Comment | « Previous 1 2 3 Next »

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