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June 6, 2005 09:40 AM

Categories: Services and Support

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bostonmarketing

Member
Joined: 05/10/2005

I had seen the earlier poll about how customers contact companies. I was wondering what channel of communications customers prefer to use?

Discussion:    Add a Comment | Comments 1-4 of 4 | Latest Comment

June 18, 2005 8:14 AM

They perfer the ones they use. There is no mass customer that has a single preference. Channel might coorelate to age.

I pretty much expect to use the phone. I won't use email. I won't use the web. If I get stuck using the web and I can't find the phone number, I give up and stop using your software. But, that's me and I'm old.

Support is not just about information. Sometimes I need a rep to calm me down, so I can find the answer myself. Most of the time a rep cannot help me. If a rep can't help, I can count on the other info sources can't help either. An online forum is second to phone. The others are last or pointless.

David.

June 18, 2005 3:35 PM

I was actually attempting to get more thoughts on chatting online. The other poll running on this section about email and telephone covers the same issue. I had wanted to understand how useful chat online was to people.

John Cass
www.backbonemedia.com

June 18, 2005 5:13 PM

I don't chat. But, I do know that younger people prefer it over email.

David Locke

June 18, 2005 9:24 PM

Live chat is now being used by companies to connect with customers while their review a website. Many ISPs are also using chat to cut down on telephone wait times. I wondered if anyone on the forum is using chat in their company. What experiences have you had using chat as a way to solve quick sales or customer service issues?

Regards

John Cass
www.backbonemedia.com

Discussion:    Add a Comment | Comments 1-4 of 4 | Latest Comment

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