Did you google "business software directory"? On the first page of hits, I saw 4 or 5 that aren't in your list...

Well, you should take the time to register with DMOZ because that's where a lot of search engines pick up their listings.

If you want to get your name out there then spending time to list yourself is sometimes better than spending money for marketing.

Lisa

I've not seen any evidence that prospects look in those places. I think it would depend on the technical level of the prospect. Would the prospect even know about these places would be my first question. I see the whole purpose for these directories as a method to increase your search rankings and the ability for people to find you in more places, when they Google you.

The only "directory" type service that I found returned workable leads directly through the system was BuyerZone.

Lisa

The traffic is generally modest, but they are important for other reasons. They create more links to your site, which is important for search engine optimization.

Phil Morettini
PJM Consulting
Moretti on Management Blog
http://twitter.com/TechnologyGuy
+1 858 792 1062

Charles:

Sites like Bitpipe (now part of TechTarget) and Knowledestorm generate millions of hits each month (if you believe their literature anyway), but much of it comes from Google. Knowledgestorm alone has about 10,000 terms registered on Google for paid advertising.

Success-wise, we have much better success promoting content (ex: white papers) than we do paying for listings. Ex: not one of our clients who tested Knowledgestorm in the past year has elected to renew the contract.

Howard

The hard evidence that I can provide is that:

1. Traffic generated from a directory on a website. Adding a directory of 2600 businesses in the Denver, Colorado, area to one website (www.dataroo.com/nbn/) increased traffic to this site by about 500 visitors per month because search engines like Google were more likely to hit this site. I could promote the other content (related to the companies on this site) in the borders around the directory. I have had the same results for a second directory of 3605 plastics molding companies around the world to whom I wanted to sell plastic mold cost calculation software (www.selectedtechnologies.com). This was more than I could get for comparable effort in writing white papers because I already had the data in a spreadsheet and had a technology for quickly turning data in a spreadsheet into a directory on a web site.

2. Traffic generated by listing in a directory on another site. I had good results with an open source product that I listed on www.freshmeat.net. Within 24 hours of listing on this site, I received over 500 unique visitors and was placed on over 200 sites due to the RSS feeds generated. Other directories that I tried did not have the same impact.

There are so many directories out there that it takes a lot of effort to get listed in each one. In the end, it is a time invested versus results generated tradeoff that drives the equation.

There's so many business directories you can list your site on but make sure they are reputable and high in pr so your effort won't be wasted.

Hi all, firstly, I am new to this site and it looks great with a lot of good advice. I've recently become a reseller of software, but have run my own business for five years and while I've not had a lot of success with business directories for the software product, some, such as Gumtree and OLX, work well for my other business. I think listing on them helps keep your business fresh in people's minds, and is good for search results.

Warm Regards, Gaynor Paynter Nominated for the following awards by Afrivan in 2010 Achievement Award Nominee VA Regional Award Nominee Typewrite Transcription and Typing Services CC Certified Dealers in Figg Excel Accounting Products

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