Did you google "business software directory"? On the first page of hits, I saw 4 or 5 that aren't in your list...
Categories: Marketing and PR
I am trying to build a list of business software directories. Here is what know about.
Does anyone else have any to add?
Well, you should take the time to register with DMOZ because that's where a lot of search engines pick up their listings.
If you want to get your name out there then spending time to list yourself is sometimes better than spending money for marketing.
Does anyone have any evidence that anyone actually uses these business software directories, rather than just Googling for whatever it is that they are looking for?
I've not seen any evidence that prospects look in those places. I think it would depend on the technical level of the prospect. Would the prospect even know about these places would be my first question. I see the whole purpose for these directories as a method to increase your search rankings and the ability for people to find you in more places, when they Google you.
The only "directory" type service that I found returned workable leads directly through the system was BuyerZone.
We haven't done much with these directories in several years, so I'll be very interested to hear what others say.
When we did use them, we didn't get good quality leads directly from the directories. I think people used them to make a first cut, but then they'd go look at the websites to make a short list and leads would come in through the websites. So we may have seen some results, but weren't able to track them back to the source. The directories are doing a lot of things differently now, so other people may have better experiences.
I did and still do use them for competitive intelligence and market research.
The traffic is generally modest, but they are important for other reasons. They create more links to your site, which is important for search engine optimization.
I agree with all advice/experience so far: whether paper or electronic, I never saw much in the way of good sales leads from directories. And, other vendors love them -- they're used as prospect lists for anyone trying to sell anything (toner cartridges, licensing software, whatever) to the vendors listed.
But Phil's right about associative benefits with search, and there's another one if the directory has a publishing arm: You may get some editorial attention.
Now that I'm on the publishing side I hate to admit this -- because most of us really do try to maintain a "church and state" separation between editorial and advertising -- but there is some natural spillover.
E.g., SoftwareCEO has an Industry Hotshots directory; we charge people for those listings. Now, just because you buy one does not mean I'm going to write a story about you, but it does make me aware of you.
So, for example, the next time I need to quote an expert on whatever, you're now on my radar screen. I'm not saying this to sell ads -- I'm just trying to point out that as pure as we'd like to be, we all rely on the information we have that's closest to hand.
The moral of the story: If I were looking to spend money on software directories, I'd lean towards those that might also give me some other bennie.
Sites like Bitpipe (now part of TechTarget) and Knowledestorm generate millions of hits each month (if you believe their literature anyway), but much of it comes from Google. Knowledgestorm alone has about 10,000 terms registered on Google for paid advertising.
Success-wise, we have much better success promoting content (ex: white papers) than we do paying for listings. Ex: not one of our clients who tested Knowledgestorm in the past year has elected to renew the contract.
Thanks, Hank. I suppose it also depends on what kind of software you are selling. If you are selling $9.95 shareware, then tucows may be fundamental to your success. If you are selling $100,000 enterprise software, then I doubt that any directory will do you much good. Your best "directory" is Gartner.
The hard evidence that I can provide is that:
1. Traffic generated from a directory on a website. Adding a directory of 2600 businesses in the Denver, Colorado, area to one website (www.dataroo.com/nbn/) increased traffic to this site by about 500 visitors per month because search engines like Google were more likely to hit this site. I could promote the other content (related to the companies on this site) in the borders around the directory. I have had the same results for a second directory of 3605 plastics molding companies around the world to whom I wanted to sell plastic mold cost calculation software (www.selectedtechnologies.com). This was more than I could get for comparable effort in writing white papers because I already had the data in a spreadsheet and had a technology for quickly turning data in a spreadsheet into a directory on a web site.
2. Traffic generated by listing in a directory on another site. I had good results with an open source product that I listed on www.freshmeat.net. Within 24 hours of listing on this site, I received over 500 unique visitors and was placed on over 200 sites due to the RSS feeds generated. Other directories that I tried did not have the same impact.
There are so many directories out there that it takes a lot of effort to get listed in each one. In the end, it is a time invested versus results generated tradeoff that drives the equation.
We created a new Business Software Directory last year since we believe that there is a lack of directories available.
The biggest problem is to find something that actually is helpful for people in finding software.
So, find software at Buissy.com and tell us what you think of it. We have heard from users that it is superior to all our competitors in showing extensive information and finding software easy.
There's so many business directories you can list your site on but make sure they are reputable and high in pr so your effort won't be wasted.
Hi all, firstly, I am new to this site and it looks great with a lot of good advice. I've recently become a reseller of software, but have run my own business for five years and while I've not had a lot of success with business directories for the software product, some, such as Gumtree and OLX, work well for my other business. I think listing on them helps keep your business fresh in people's minds, and is good for search results.
Warm Regards, Gaynor Paynter Nominated for the following awards by Afrivan in 2010 Achievement Award Nominee VA Regional Award Nominee Typewrite Transcription and Typing Services CC Certified Dealers in Figg Excel Accounting Products
Hi I suggest that you add www.getapp.com a marketplace specialized on cloud-based business software for small businesses and startups.
Sorry it is not the good list which we want. We need fast approving and excellent list of software submission. just like http://awebdesk.com/links