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February 12, 2005 10:19 PM

Categories: Licensing Issues

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ibsta

Member
Joined: 12/20/2004

Hi,

This is my first post over here, but I have been lurking on these boards for some times and try to pick of whatever fruits of wisdom I could.

I have a software component ( a dll library) which allows a developer to enable visualization algorithms quickly in a C++ application.

I still have not decided what I should stipulate if the user were to use my product and distribute it with a greater product i.e add value and act as an OEM. I know this topic has been answered many times, and it would depend on many factors. But what I am particulary inquiring about is for instance, I say you can use my program (say it costs $1000 original price) for 50% of its original price if you incorporate it into your program. Now, what if the third party company decides to create a simple wrapper around my library functions and classes (which is very easy to do in C++) and sells it with its own brand name, essentially selling the same product I sell, but for half the price or so. So,

1) Is this a typical risk?
2) Are there any typical clauses placed in a contract that disallow direct competition?
3) LAST BUT NOT LEAST: Is 50% typical for an OEM DEAL (I know "typical" is very hard to quantify, but please try to do your best!)

Thnx.

Discussion:    Add a Comment | Comments 1-7 of 7 | Latest Comment

February 13, 2005 9:43 AM

The third-party would have to obtain a license from you.

I don't know any OEM that acts as the vendor when it comes to installed software. I've always had to go back and register my copy with the source vendor. Where this isn't the case, like Microsoft Office that comes preinstalled, I end up with poor support and tend to buy my own software and install it over the preinstalled stuff.

David Locke

February 13, 2005 1:19 PM

I'm not positive that I understand your concerns, but I will try to answer. What I would stipulate in your license is that your software component can only be included (royalty free) in complete (object code only) software products that are sold to END USERS. If someone wishes to include your component as part of a product resold to other DEVELOPERS (essentially redistributing your product) as a callable library, they must return to your for a developers (OEM) license. From what I think you are trying to say, that's how I'd handle it.

As far as a price to Developers, I've seen deals go as high as 50%, but that is more of a distributors discount level. In cases which are more OEM deals (they are getting the code from you, and are doing EVERYTHING else, marketing, selling, user support, etc--with the exception of your direct tech support of the OEM) the number is more typically in the 8-20% range.

I hope that I understood your questions correctly.

Phil Morettini
PJM Consulting
Moretti on Management Blog
http://twitter.com/TechnologyGuy
+1 858 792 1062

View unverified member's comment - posted by memphishank

February 13, 2005 8:43 PM

Thanks for the answers. Pmorettini you understood the scenario correctly and your answers were good. Thanks Hank as well.

February 15, 2005 8:22 AM

1. This is a fairly common sort of issue that is addressed in license verbiage. For example, libraries of clip art are typically sold with a license that says you can use the images in your commercial product, but you can't make a product that is essentially the library of clip art with a wrapper around it. I will look around and try to find an example.

2. I think you are more worried about the economics than you need to be. Your list price is $1000. You sell to an OEM for $500. Now, your total costs per sale must be less than $500, because you are presumably making a profit selling at $500. If this OEM decides to compete with you, then his costs are certainly higher than your $500, because his sub-license cost alone per copy is $500. So he is not in a terribly competitive position.

Here, I found an example, from a cryptography product intended to be included in a re-published application. Not saying it is the best possible wording or suitable for you; just an example of how someone else is attempting to solve this problem:

7. Make and distribute copies of the dynamic link libraries and statically
linked libraries of the SOFTWARE as incorporated into software
application products that you develop provided that the SOFTWARE, or
other [Vendor] products, do not constitute a major portion of the value of
your product.

February 15, 2005 8:26 AM

Quick thought: one very simple way of handling this in your OEM license might be to say that it can only be incorporated into and re-sold with products selling for more than twice the OEM license fee.

February 15, 2005 9:32 AM

Thangs for elucidating the issue even further, Charles.

Discussion:    Add a Comment | Back to Top | Comments 1-7 of 7 | Latest Comment

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