If you visit the US, you might want to do so around the time of Software 2005 -- there are more software companies in attendance there than any other single conference all year long.

I realize, however, that your prospects aren't just ISVs -- I would think you also want corporate IT departments. But whether you're marketing software or services or cement mixers, it's getting those first two or three marquee clients that's always the toughest hurdle.

The question is really a subset of the general question "how do I sell something?" or more specifically "how do I sell a product that is new to the market?"

Volumes have been devoted to that subject, but some short tips would be

- Determine the market need that you fill
- Determine how to reach your prospective buyers
- Focus on a niche
- Possibly partner
- After conquering that niche, expand

How do your successful competitors sell? How did they get started?

Do any of your 1000 Indian customers have US or UK affiliates, associates, or contacts to which they would recommend you?

What is your unique selling proposition? I want some software written -- why should I choose you rather than a hundred other offshore outsourcers? (Don't tell me cheap, high quality, reliable -- that's what they all say, that's not unique.) When you can answer that question, the answers to "how do I get projects" should start to materialize. If you don't know the answer to that question, then answering your question is going to be tough.

Bruce, Oystein, he asked specifically about paid referral Web sites. Any ideas? Nikhil, have you tried searching in Google on Outsourcing and seeing if any of the hits you get are referral Web sites or brokers of some sort?

Hi Nikhil,

There are a couple of options you could look into as a step one:

(1) Contact the Indian consulates in the US and UK or the Indian Department of Commerce and find out if they can help. I know that the U.S. Export Assistance Centers (part of U.S. Department of Commerce) offer such help to U.S. companies that are looking for partners outside the U.S.

Here are a couple of web sites:

http://commerce.nic.in/welcome.html

http://www.indianconsulate-sf.org/

(2) There are some Indian marketplace websites that you can check out. Here is one:

www.indiamart.com

Finally, if neither of these options provide any answers for you -- or even if they do -- you are welcome to contact me directly, since The York Group helps technology companies recruit and manage international partners.

Best regards,

Oystein
okonsmo@theyorkgroup.com

Hi Nikhil:

Most of what needs to be said has been said re your request but I thought I would add a few points I hope will help further.

A few years back I met a number of Indian companies trying to set up in Europe and scout for projects. They placed someone in an office, paid a retainer to an old hand of the local software associations (former CEO's of computer manufacturers with a contact list) and took a run at potential projects over 2 years without success.

The problem was they were competing with local professional services companies and only in cases where they could join in local tenders when their price difference came in did they get any traction. Also the local senior executive wasn't a hungry sales guy.

The UK is at home with India for all the historical reasons and some recent annoucncements on big deals have attracted attention such as Orange UK.

In addition to what Oystein has recommended I would focus on a niche competence and using the Indian agencies, plan for a tour in the UK and think about how you could make a difference to a local prof. services outfit with an existing customer base. Your consulate will help you connext with a few names.

Winning these types of deals is very much the about human presence so I doubt web sites would substitute local presence.

Regards

Colin

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You just have to go through a good research for this.Getting a website from US is not an easy task.You have to look for it with full efforts.

Any one help me to get project from U.S. and U.K. fro my company.?

I am looking for Projects in Software Product and Services and Graphic Designing both Indian and Abroad,can some one help me to guide how to get projects.

We have started a web development company. Need website projects for keep things going smooth If anybody help us in that?

I'm Munish Kumar want develop a project in india.I have not idea how we get a project. I have good knowledge of software development but now a day i want some earn by this. so please help me how we get a project.

MUNISH KUMAR

Hello Sabya,


Ours is a 2 year old company into BPO currently we are running a Australia Voice project it's completly sales based payments and support from client is very good and we are doing great, And i have 5 years experience B2B into variuos Corporate Products selling in India.

Currently, we are looking to get project from USA & UK aither Voice or Support
I don't have any local contacts over there, So that is the problem to get the projects from there

Hope you help me :)

Thank You,

Ram
deliveryexcellence453@gmail.com

Sir i'm searching a project in India so Please help me how we get a project in India.I want do work in software Development field.
Please help me and mail me on munishgautam082@gmail.om

MUNISH KUMAR