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August 28, 2003 04:50 PM

Categories: Sales and Distribution

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cwilde

Member
Joined: 07/02/2003

I have a software product that is ready for BETA now. I have contracted with a local shareware distribution company to sell the software. They will be sending out about 2,000 emails to their existing database to notify them of the beta test. After that I will use the resulots and change the product as necessary. My questions are:

1. Eventually, I want to sell the product from my own site, with credit card processing, etc, but I think it would be better for me to find other resellers that can handle the transactions themselves until I can generate enough revenue to setup everything on my own servers. Is this a good idea - or should I pursue getting my own labeled version out on my site right away?

2. Does anyone know of any good books containing shareware success stories? specifically the sales and marketing side.

Thanks,
Clint Wilde

Discussion:    Add a Comment | Comments 1-3 of 3 | Latest Comment

September 1, 2003 5:19 AM

Originally posted by cwilde

Is this a good idea - or should I pursue getting my own labeled version out on my site right away?


The easiest option would be to simply use a reputable third-party, who would handle the sales for you, and take a small commission for each transaction.

We use a company by the name of SWREG to handle all our credit card transactions, as they're extremely reliable, professional, and their rates are among the lowest around:

SWREG

Originally posted by cwilde

2. Does anyone know of any good books containing shareware success stories? specifically the sales and marketing side.


Books on shareware tend to be obsolete before they're even printed. You might find something of interest on our DaveTalks website:

DaveTalks

Thanks,

Dave Collins
SharewarePromotions Ltd - Be Seen Be Sold

September 1, 2003 5:30 AM

Thanks for the reply!

September 1, 2003 11:20 AM

You did read our July 29 article on shareware, right? It's in the Editorial Archives.

However, for all you cheapskates out there who've not yet become Site Members, :D I happen to know that Dave has an unlocked link to the article from his site, mentioned in his previous post.

That article lists a couple more good, all-purpose resources for shareware stuff.

Discussion:    Add a Comment | Comments 1-3 of 3 | Latest Comment

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