I'd watch all public forums -- including this one -- to see who's published, who's making speeches, who's being quoted.
Read the articles on our homepage and in our editorial archives to see who's getting the ink.
Get a copy of the agenda for Software Business 2002 and other similar events.
The bigger the event, the bigger the name and clout and cachet: i.e., lightweights don't get the gigs at Comdex and Macworld.
When you're looking at publications, look to those that have an editor and/or staff, and ask them the same question. Who has impressed them in the past year? Who's on their permanent Rolodex? You can also ask the same of conference promoters.
Categories: Sales and Distribution
Any suggestions for networking/periodicals/lists/??? to help identify executives and ideally differentiating best thought of executives in software? I'm especially interested in VPs in R&D.
thanks for any suggestions
Matt
Hi Chris,
There are so many great networking ideas out there I am not sure where to start. If you are looking to purchase a list your best bet is to go the Hoovers, Info USA or Dunn and Bradstreet, or one of other many mailing houses that abound. I have had success with the 3 listed above. This will get you the names but they will be cold cold leads....
If you are looking to network I would suggest you check out the websites for CATA (Canadian Advanced Technology Association) and (NAAT) North American Association for Technology. If they are having meetings where you are going to be you can get to meet some senior level technology people.
I would also ask your current clients (presumably VPs of R&D) what industry associations they belong to so you can get involved in those groups. Perhaps you can arrange with the organizers of these groups to give an information seminar on the issues your company solves.
I know this is general and basic information....and I could go on for days with information that may be useless to your specific situation. If you don't mind answering a couple questions I may be able to help you more directly:
1) What cities are you looking to build a network in?
2) What markets do you sell to?
Thanks
Colleen - Colleen@engageselling.com
This is probably totally off-base for what you're trying to do. But, I've been pretty happy using Google Adwords and Overture.com to have people come to me who are interested in what I offer, based on the key words they search on. It's really pretty cheap and you can link them to your website and maybe to your email?
Just an idea.
I think we need a bit of a clarification here from Matt, who started this thread.
He posted this question in three different forums (this one + R&D + HR), and his profile says that he's a recruiter for Crystal Decisions.
So, I surmise from that that he's looking to identify top talent in the software industry, with the intent of luring them to work for his company. And, I think that's great: it's a fine goal, a good idea, and a wonderful use of these discussion forums.
However, it may serve to focus some of the answers. I don't think Matt wants, for example, a directory of IT execs, because that doesn't tell him who the hotshots are.
Joe's and Caroline's answers are good, but I don't know if we've exactly hit the nail on the head -- yet.
So, Matt, jump in here if I'm wrong -- but I think he's looking for ways to identify the thought leaders, the people who could help his company soar. I don't think he's looking for job titles or people to sell to.
Yes? No? Maybe?
View unverified member's comment - posted by BISpace
Thanks, Matt.
I'm not an R&D guy, but if I were searching in that space one of the places I'd hang around is Builder.com.
It is one of the best online pubs for development-related stuff, (though I already admitted I'm not an expert). Sharp writers, contributers, and topics. It's owned by CNET, so their resources are deep, deep, deep, and the site shows it.
They tend to cater to a mid-level crowd, I think -- a bit below what you're looking for -- but who knows, you might find an up-and-comer, or you might ask around there to see who they regard as the R&D superstars.
They do have a discussion center, too, but most of the topics are fairly techie.
I'd sign up for their newsletter (it's free), browse each week's issue, and pursue the contributors and editors for their ideas.
So you want to hire a star? You can find great R&D people in companies that have built great IT-based processes and have achieved repeatability or better with their CMM efforts. But, a star would be different.
Is your company the same one that sells Crystal Reports?
You could create your own star, by finding the thought leaders in your own company and putting your PR people on it. Or, you could hire one, but your hire would have to be a star in your own industry. Unless you want to reposition your products and if you say you sell BI, then you've repositoned your product and will continue to do so as reporting and OLAP become commoditized, you won't be able to use someone elses star.
So what is the vision this star is supposed to push? And, who is the appropriate audience for this visionary? Once you know these two things, you have narrowed where you need to look. If you need or have more than one star, you need to keep their audiences partitioned.
David Locke
Hello,
I agree with Dave. The best thing to do would be to use one that is already in the company. Identify which one has potential and "grow" him. At least two things to gain from this:
- He doesn't have to accommodate and the other employees do not have to accommodate with him;
- He will be tailored for you company needs.
With a new one... you have to be lucky to find one that will be 100% productive as fast as the inside version.
If you still go for option two - I don't think you can find them that easy. A good one is a busy one, so he won't have too much time for communities/blogs/etc.... :) It's the second time I get this in one year... ok ok ok just kidding :). Search for companies... get contacts... steal them. not nice, but I cannot think of any other way...
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